FACULTY OF MANAGEMENT

DIGITAL BUSINESS


ACCREDITED

Duration of studies: 1 year
Number of ECTS: 60 ECTS
Degree: Master Manager
Field: Social Sciences
Area: Management and Business
Created based on the needs of the modern industry and modeled after leading global universities.

The Master program in Digital Business enables the acquisition of knowledge necessary for applying digital business and marketing in the era of digital commerce. It meets the needs of the modern industry, making it attractive to graduates in management who want to specialize in this field, as well as to those seeking a career change, expanding their knowledge, and advancing their careers.

Program Description

The Master’s academic program in Digital Business is a one-year program, offering 60 ECTS, designed to educate and prepare students for professional work in digital business, global operations, supply chains, and digital marketing.

The MAS Digital Business program is intended for students who aim to engage in planning, organizing, and leading activities within the domain of digital entrepreneurship, operations management, supply chain management, and digital marketing. It emphasizes building research competencies in these areas.

 

Sem RB DIGITAL BUSINESS (60 ESPB),
Curriculum 2024/25.
ESPB
1 1 MG500 Digital Business Models 6
2 MG510 Managing Digital Transformation 6
3 Elective Block 1: Elective Course 1 6
4 Elective Block 1: Elective Course 2 6
5 Elective Block 1: Elective Course 3 6
2 6 Elective Block 2: Elective Course 4 6
7 MG580 Research Methods for Digital Business 6
8 MG591 Professional Practice 3
9 MG594 Research in the Final Thesis 10
10 MG595 Preparation and Defense of Final Thesis 5
Elective Courses
1 3,4,5 MG515 Intelligent Automation 6
MG525 Managing Innovations and Technologies 6
MG530 Business Analysis 6
MK515 Strategy and Management of Digital Marketing 6
MK520 Creating a Digital Brand 6
MK525 Digital Marketing Campaigns 6
2 6 MG535 Digital Entrepreneurship 6
MG545 Strategic Management and Leadership 6
NT500 Ethics and Data Privacy 6

Program Goals

The goal of the MAS Digital Business program is to educate experts who possess the necessary theoretical and practical knowledge, skills, and competencies in digital business, operations management, digital marketing, strategic management, and other related areas vital for future success. The program focuses on knowledge and skill development at both the strategic and operational levels, in areas such as digital transformation, digital business, global operations, digital supply chains, marketing communications, service marketing, entrepreneurship financing, and strategic management.

This program specifically addresses managerial aspects of digital marketing and operations management, guiding students to acquire knowledge that applies theoretical concepts to specific areas.

The program is structured to provide deeper insights into key aspects of digital business, operations management, and marketing, compared to the foundational knowledge gained during undergraduate studies in digital business, marketing, or engineering and operations management.

Learning Outcomes

By completing the Master’s program in Digital Business, students will be able to:

Plan operations in traditional and digital business environments
Develop digital business models
Organize and manage supply chain functions within an organization
Organize and manage marketing functions within an organization
Plan and execute campaigns and activities within supply chains
Plan and execute campaigns and activities within operations management
Conduct and implement market research
Develop and position traditional and digital brands in the market
Maintain and develop effective business communication and apply appropriate negotiation and lobbying techniques
Define an organization’s marketing strategy
Conduct scientific research in supply chains, digital transformation, and digital marketing
Demonstrate the ability for self-learning and professional development

Most Common Job Titles

Marketing Manager
Digital Marketing Manager
Marketing Analyst and Planner
Operations Manager
Strategic Consultant in Marketing and Management
Consultant in Digital Transformation
Sales Manager
Head of Marketing Department

CURRICULUM AND PROGRAMME

MG500 Business Models in Digital Business
MG510 Digital Transformation – Challenges and Applications
Elective Courses 1, 2, and 3
Elective Course 4
MG591 Professional Practice
MG595 Final Thesis

JOIN BELGRADE METROPOLITAN UNIVERSITY AND BUILD THE FOUNDATION FOR A SUCCESSFUL INTERNATIONAL CAREER!

 

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Annual tuition

STUDY PROGRAM Annual tuition
Faculty of Information Technology
Information Technology and Systems 2.990 €
Inteligent and Advanced Software Systems 2.990 €
Faculty of Management
Digital Business 2.490 €
Faculty of Digital Arts
Visual Communication 3.690 €

*Tuition can be paid in multiple monthly installments.

INTERESTED IN MORE INFORMATION ABOUT THIS PROGRAM?

Contact

E-mail

upis@metropolitan.ac.rs
 

Phone

011 20 30 885 // 018 551 000
 

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