Why Choose Sport Management?
Nowadays Sport Management presents an attractive and promising area of education that keeps gaining in importance by dealing with various aspects of business in the sports industry as an integral part of the economy.
In the broadest sense, the economy also includes sports, since sport is an area that is subject to basic economic principles and business rules.
Sport is an integral part of the movement of capital, and not only within national borders, but also internationally, which makes it a global phenomenon. There are a number of reasons why sport is a part of the global economy today:
• The sports market is a global emerging market;
• The sports market is characterized by mass attendance and large spectrum of viewers, through which many can place their own messages, in a relatively inexpensive way;
• The sports market is in need of capital investment and is seeking increased contribution and accumulation;
• In most countries sports organizations are registered as citizens’ associations, and not as business entities, thus providing tax reliefs that make them interesting for investing.
Globalization of sport is a phenomenon that is conditioned by the advancement of globalization and the creation of a global economy. Globalization of sports and the creation of sports industry are reflected in many aspects: the promotion of states through sports and the participation of national selections/teams in major world competitions, the participation of large multinational companies in sports and various forms of business and marketing, by which large companies gain huge profits.
Business in sports is present not only in professional sports, but also in sports in schools and universities, sports recreation, sports marketing, the organization of sports events, the management of sports facilities, and the management of sports organizations.
What is the objective of the Sport Management study program?
The main objective of bachelor studies in Sport Management is acquiring knowledge and skills in the field of management in sports, which encompasses a wide range of theoretical and practically applicable knowledge, as well as professional training in the field of management, organizing sports events (competitions, matches, tournaments, championships, etc.), sport club management, marketing, PR management, sports education, sport facilities management, sports industry engagement, entrepreneurial business in the field of sports, work in national institutions responsible for sport and other fields, at both national and global level.
The study program Sport Management presents a genuine and modern concept, composed of general and special subjects, carefully designed to give students general knowledge in the field of management and management of organizations of different types of complexity, marketing, organization, planning, financial management, conception and investment in business, as well as special skills necessary for work and engagement in the sports industry, covered by special scientific disciplines in the field of management in sports, which students study in an expert and qualified way.
The objective of the study program Sport Management – the students being able to competently, efficiently and effectively implement the acquired knowledge and skills in the work and operations of sports and business organizations and institutions. Students within this study program acquire knowledge and competences that enable them for independent, professional, individual or team work and engagement in all areas of business in sport.
More specifically, the study program qualifies students to manage sports organizations, organize small and big sports events, manage and control development plans and programs of sports organizations and institutions, participate in state and international institutions important for sports and sports industry, independent investment in business and entrepreneurship in the field of sports, taking care of the protection and improvement of the business, natural and social environment and contribution to the local and social community.
In this study program, students get acquainted with the following disciplines and areas of sport management: management in sports, sports marketing, sports business, PR in sport, sporting events management, sports facilities management, organizing sports events, project management, entrepreneurship in sports, legal and financial aspects of business in sport, etc.
Jobs for which students are trained
Students who complete bachelor studies in Sport Management are able to work:
• in sports organizations as sports managers or as members of the board, to manage, organize and control the operations and finances of organizations,
• in organizations that manage sports facilities, they can work as managers who are responsible for managing sports facilities, as well as managing sporting events in them,
• in educational institutions, in teaching, as well as being organizers and managers of sports facilities and school competitions,
• in recreational and fitness centers, in which business managers can manage their work,
• in professional clubs, being responsible for their finances, marketing, successful business, organizing sports events and maintaining sports facilities.
The most common jobs of graduate students
Students in studies of management in sports acquire competences from different areas of business, management, organization, control of the business of sports organizations, and are trained to perform a number of tasks within the management of sports.
There are many different employment opportunities, such as:
• Administrator in sports organizations: owner, executive, sports manager, etc.
• PR manager and public relations manager: a manager who is responsible for public relations in a sports organization,
• Sports video production manager: organizer of video transmission of sports events
• Manager of Sports Facilities and Sports Events: Director of Sports Facilities, Sports Recreation and Entertainment Facilities, Special Events Manager, Customer Relationship Manager and Guest Relations Manager.
• Financial manager: Manager of sports organization, sports association, ticket sales manager.
• Marketing manager: Marketing director of a sports organization or sports center, director of special events or a manager of sports competitions.
• Public Relations Manager: Director of Public Relations of a Sports Organization or Center, Director of Sports Media, Community Relations Director, Corporate Communication Assistant.
• Travel and Tourism Manager: Competition Planner, Guest Relations Specialist, Special Event Coordinator, and Sport Organizer in Tourism Organizations.
What are the learning outcomes in the field of Sport Management?
Outcomes of the learning process include:
• understanding business and social activities in sports organizations and institutions, developing creative, managerial, organizational and analytical abilities and skills;
• encouraging and developing the ability to decide, plan, organize, and control business processes in sports organizations;
• training for the use and application of modern concepts, models, approaches, methods and techniques for solving key issues and problems at work (problem thinking);
• development of independent analytical and critical thinking in business practice;
• developing the learning skills necessary for continuous lifelong learning with a high level of autonomy;
• understanding the key issues of the functioning and development of management in sport;
• encouraging initiative and creative thinking in work and business;
• encouraging and developing team work, cooperation and communication skills;diss
• acquiring and developing the skills of transferring knowledge, as well as the development and dissemination of permanent education in the field of management in sports.
Specific learning outcomes related to the narrow field of Sport Management are:
• management of sports facilities
• organization of sports events and competitions
• safety in sports facilities and during sports events
• finance in sports organizations
• business in sports and business of sports organizations
• marketing in sport
• management of sports organizations and professional clubs
• management of recreation centers and fitness centers
• organization of sports in educational institutions
Compliance with international standards
• North American Society for Sport Management
• Sport Marketing Association
• International Ticketing Association
• College Sports Information Directors of America
Number | Course Code | Course Title | Semester | Course Type | Course Status | Active lecturing | Оther classes | ЕСTS | ||
L | T | O | ||||||||
First year | ||||||||||
1 | MK150 | Foundations of Management | 1 | ТМ | M | 3 | 2 | 0 | 0 | 8 |
2 | OM100 | Introduction to Operations Management | 1 | ТМ | M | 2 | 2 | 0 | 0 | 6 |
3 | IS205 | Foundations of Information Systems | 1 | ТМ | M | 2 | 2 | 0 | 0 | 6 |
4 | MК100 | Principles of Marketing | 1 | ТМ | M | 2 | 2 | 0 | 0 | 6 |
5 | NТ111 | Еnglish 1 | 1 | АG | M | 3 | 0 | 0 | 0 | 4 |
6 | MG150 | Business Finances with Accounting | 2 | ТМ | M | 3 | 3 | 0 | 0 | 8 |
7 | NТ112 | Еnglish 2 | 2 | АG | M | 3 | 0 | 0 | 0 | 4 |
8 | МК170 | Sports Marketing | 2 | SP | M | 2 | 2 | 0 | 0 | 6 |
9 | MК165 | Introduction to Sports Management | 2 | PА | M | 2 | 2 | 0 | 0 | 6 |
10 | ОМ175 | History of sports | 2 | НС | M | 2 | 2 | 0 | 0 | 6 |
Total number of classes (lectures, tutorials + Other/ additional classes and ECTS per year | 24 | 17 | 0 | 0 | 60 | |||||
Total number of active classes per year | 41 | 60 | ||||||||
Second Year | ||||||||||
11 | МК110 | Business Economics | 3 | TM | M | 3 | 3 | 0 | 0 | 8 |
12 | МА272 | Business Statistics with Probability | 3 | TM | M | 3 | 3 | 0 | 0 | 8 |
13 | NТ214 | Еnglish in Management | 3 | АG | M | 3 | 0 | 0 | 0 | 4 |
14 | МК265 | Management of sports facilities | 3 | PА | M | 2 | 3 | 0 | 0 | 8 |
15 | МК235 | Sales Management | 4 | SP | M | 3 | 3 | 0 | 0 | 8 |
16 | ОМ230 | Management of Human Resources | 4 | ТМ | M | 3 | 3 | 0 | 0 | 8 |
17 | МК375 | Business Law | 4 | ТМ | M | 3 | 2 | 0 | 0 | 8 |
18 | МК275 | Principles of training in sport | 4 | PА | M | 2 | 3 | 0 | 0 | 8 |
Total number of classes (lectures, tutorials + Other / additional classes and ECTS per year | 22 | 20 | 0 | 0 | 60 | |||||
Total number of active classes per year | 42 | 60 | ||||||||
Тhird Year | ||||||||||
19 | ОМ323 | Project Management | 5 | SP | M | 3 | 3 | 0 | 1 | 8 |
20 | МК360 | Public Relations | 5 | SP | M | 2 | 2 | 0 | 0 | 6 |
21 | МК220 | Consumer Behaviour | 5 | SP | M | 2 | 3 | 0 | 0 | 8 |
22 | МК251 | Digital Marketing | 5 | PА | M | 3 | 3 | 0 | 0 | 8 |
23 | ОМ350 | Entrepreneurship | 6 | SP | M | 3 | 3 | 0 | 1 | 8 |
24 | NТ210 | Business Ethics and Communication | 6 | АG | M | 2 | 2 | 0 | 0 | 6 |
25 | МК270 | Management of sports organizations | 6 | SP | M | 3 | 2 | 0 | 0 | 8 |
26 | МК370 | Management of sports events | 6 | SP | M | 2 | 3 | 0 | 0 | 8 |
Total number of classes (lectures, tutorials + Other / additional classes and ECTS per year | 20 | 21 | 0 | 2 | 60 | |||||
Total number of active classes per year | 41 | 60 | ||||||||
Fourth year | ||||||||||
27 | МК310 | International Business | 7 | SP | M | 4 | 3 | 0 | 0 | 8 |
28 | МК425 | Strategic Management | 7 | SP | M | 3 | 4 | 0 | 0 | 8 |
29 | МГ491 | Professional Internship | 7 | PА | M | 0 | 0 | 0 | 20 | 6 |
30 | Elective Course 1 from elective pool 1 | 7 | EL | 3 | 3 | 0 | 0 | 8 | ||
31 | MK280 | Business in Sports | 8 | PA | M | 3 | 4 | 0 | 0 | 8 |
32 | Elective Course 2 from elective pool 2 | 8 | EL | 3 | 3 | 0 | 0 | 8 | ||
33 | МК485 | Management of Special and Media Events | 8 | SP | M | 4 | 3 | 0 | 0 | 8 |
34 | МГ495 | Graduating Paper | 8 | SP | 0 | 0 | 0 | 15 | 6 | |
Total number of classes (lectures, tutorials + Other / additional classes and ECTS per year | 20 | 20 | 0 | 0 | 60 | |||||
Total number of active classes per year | 40 | 60 | ||||||||
Total number of classes (lectures, tutorials + Other / additional classes and ECTS for all academic years | 164 | 240 |
МK150 Foundations of Management
Acquired knowledge in the area of management will enable students to use and recognize various market and business phenomena, as well as in problem solving in management theory and practice. Students will be able to work individually, as well as in teams, to individually, in groups and interactively solve problems, maintain a level of communication and adequate present the results of their work.
OM100 Introduction to Operations Management
Mastering the material from this course, students gain knowledge about the basic principles of operational management. In addition, students master the skills related to the planning, design and management of the basic elements of operations management.
IS205 Foundations of Information Systems
Students will comprehend: what information systems are and how they can be used for business processes modification within the organization; different types of problems that occur during the implementation, management and security of information systems; different types of systems and how they can help in decision- making, execution of business processes, collaboration between business partners etc .; different concepts necessary for understanding the process of development and implementation of information systems, computer architecture, telecommunications and other infrastructure components
MK100 The Principles of Marketing
Understanding of marketing as a business discipline and the role it plays in the market operations of organizations. With regard to business in modern conditions of market globalization and increasing and merciless competition, the understanding of the importance of acquiring knowledge in marketing is becoming more and more demanding.
NT111 English I
Students are enabled to communicate in speaking in writing in English in real life situations, to comprehend texts adapted at intermediate level on topics from everyday life, as well as longer texts from newspapers and popular literature adapted at intermediate level, to take notes and write summaries of short texts, to write informal and formal letters to translate short professional texts from English to Serbian, as well as to combine various skills in everyday situations.
MG150 Business Finances with Accounting
Students should acquire basic theoretical, methodological and practical financial and accounting knowledge necessary for future managers to perform specific tasks and solving management problems, particularly those related to the selected direction, and provide the basis for understanding and monitoring of economic subjects in the following years of study. Аnalysis of the ratio of assets and liabilities. Determining business results through the balance sheet and income statement and individual balance sheet analysis. Accounting analysis of business results. The accounting analysis of the situation. Business financing and тhe cost of capital and indicators of financial analysis. Elected financial indicators and risk and leverage. Reports on the cash flows of financial assets and financial reports. The management of net working capital, cash, customers and inventory. Financial investment management and valuation of assets and capital. Financial analysis of business performance and management of financial and credit analysis in terms of risk. Financial analysis and evaluation of the project.
Еxercises are complementary to lectures. Forms of work that are realized on tutorials include:
- Displaying of additional information related to the topic of the lecture;
- Practical demonstrations of keeping accounting records, calculating performance indicators;
- Discussion about examples of good practice, etc.
NT112 English 2
Students are enabled to communicate in speaking in writing in English in real life situations, to comprehend texts adapted at intermediate level on topics from everyday life, as well as longer texts from newspapers and popular literature adapted at intermediate level, to take notes and write summaries of short texts, to write informal and formal letters to translate short professional texts from English to Serbian, as well as to combine various skills in everyday situations.
MK170 Sports Marketing
After studying the scientific discipline of Sports marketing, students will possess the basic theoretical knowledge of the subject Sports marketing, will understand the key characteristics and specifics of Sports marketing as a special discipline, and will be able to practically apply the acquired knowledge through autonomous performance in management and Sports marketing.
MK165 Introduction to Sports Management
After studying the scientific discipline of Introduction to Sports Management, students will possess the basic theoretical knowledge of the Sports management, and will be able to practically apply suitable activities in domain of Sports management.
MK175 History of Sports
The main outcome of this course is to familiarize students with the emergence and development of sports.
MK110 Business Economics
Obtained theoretical and practical knowledge in basic economics concepts and categories.
MA272 Business Statistics with Probability
- Learn the core concepts of probability theory.
- Understand basic principles of statistical inference
- Become an informed consumer of statistical information.
Specific Learning Objectives
Probability
- Compute probability and conditional probabilities directly, apply Bayes’ theorem, and check for independence of events.
- Set up and work with discrete random variables.
- Understand the Binomial and Poisson, normal, Student, χ^2 and Fisher distribution.
Statistics
- Create and interpret scatter plots and histograms.
- Understand the difference between probability and likelihood functions, and find the maximum likelihood estimate for a model parameter.
- Find confidential intervals for parameter estimates.
- Use null hypothesis significance testing to test the significance of results, and understand and compute the p-value for these tests.
- Use specific significance tests including, z-test t-test (one and two sample), chi-squared test.
- Use bootstrapping to estimate confidence intervals.
- Compute and interpret simple linear regression between two variables – set up a least squares fit of data to a model.
- Apply ANOVA test
Course Outcome: Students are trained to apply appropriate mathematical and statistical methods and techniques for appropriate business model.
NT214 English for Management
Students are enabled to communicate verbally and in writing in English in real like situations, to read with comprehension professional texts and texts adapted at upper intermediate level, to write informal and formal letters, biographies and short professional informative texts, to present, negotiate, lead professional phone conversations as well as to maintain written correspondence in English, as well as to combine various skills in real life situations.
MK265 The management of Sports Facilities
The main outcome of the course is that students are able to carry out the process of planning and managing sporting event in a sports facility.
MK235 Sales Management
Acquiring sales management skills and techniques.
ОМ230 Human Resources Management
The student will acquire knowledge with respect to a highly professional attitude toward a company`s human capital and its shaping and development.
MK375 Business Law
Acquired knowledge enables students further education and implementation in other similar cases of economic and legal areas.
MK275 Principles of training in sport
After studying the Principle of training in sports course, students will possess basic theoretical knowledge in the planning of sports training and will be able to draw up a plan and practical training program.
OM323 Project management
Final outcome of this course should be knowledgeable and skilled student who is able to manage project independently and/or in PM team.
МК360 Public Relations
Students will possess basic theoretical knowledge of public relations and will be able to practically apply the relevant PR activities.
МК220 Consumer Behavior
After studying the scientific discipline Consumer Behavior, students will possess basic theoretical and practical knowledge and skills in areas such as: basic knowledge of consumer behavior, ways of researching consumer behavior, consumer decision-making process such as buying and consumer behavior after the purchase, consumer motivation and other areas. Through the integration of this knowledge and skills students are able to independently apply the methods, instruments and techniques of consumer behavior research, in order to achieve a high quality information necessary for making business decisions in modern business system.
MK251 Digital Marketing
Students master new forms of advertising, and they are enabled to perform research using online resources, to create digital strategy and internet advertising campaign.
OM350 Entrepreneurship
After studying the scientific discipline of Entrepreneurship, students will possess basic theoretical knowledge of the subject Entrepreneurship, and will be able to practically apply the acquired knowledge through autonomous assessment and analysis of entrepreneurial business and creating a business plan.
NT210 Business Ethics and Communication
Knowledge of importance and characteristics of the business communication; Knowledge of necessary communication skills and how to develop them in praxis; Knowledge of communication in organizations and teams; Knowledge of relevant principles of business ethics; Developing the sense of responsibility; Developing confidence and the sense of ethical reasoning in their own business decisions.
MK270 Management of Sports Organizations
After studying, students acquire knowledge to apply in so called “sports organizations network”.
MK370 Management of Sports Events
Students learn about the types and characteristics of sports events. Students are enabled to carry out planning, organization, management and control of a sports event.
MK310 International Business
Students have basic theoretical knowledge in the course International business, they comprehend key issues and problems in the field of globalization, global economy and global business, they have necessary knowledge about the influence of changes which happen in the global environment, they can apply the acquired knowledge individually.
MK425 Strategic Management
The knowledge gained in the field of strategic management enables students to identify different market and business phenomena, as well as in solving the problems that have their origins in management theory and practice. Students will be able to independently and collectively and interactively solve problems, to establish a certain level of communication and to adequately present the results of their work.
MG491 Professional internship
With the adjustment to the work environment, accepting work requirements and responsibilities, development of abilities to cooperate within teams, students complete and comprehend key components of professional work in marketing.
Contents of the professional internship: Acceptance in a work environment and introduction to the organizational structure and application in all areas of marketing management or sports management. Presentation and analysis of the basic functions of marketing management and sports managements in the company, work in specific situations, problem solving in business.
МК280 Business in Sports
After studying the scientific discipline of Business in Sports, students will possess the basic theoretical knowledge of the Sports business, and will be able to practically apply suitable activities in domain of Sports business.
МK485 Special and Media Events Management
The knowledge gained in the field of management, students will use to identify different market and business phenomenon, as well as in solving the problems that have their origins in management theory and practice. Students will be able to work independently, as well as in teams, independently, collaboratively and interactively solve problems, to establish a certain level of communication and to adequately present the results of their work.
MG495 Graduating paper
Proof of ability for student to present their work in the summary in a concise and interesting manner, during the defense to present and defend arguments and answers questions and critics.
The acquired knowledge during studying is a good foundation for students to successfully build and defend the graduating paper and to be competent to successfully apply the acquired knowledge at the work place. Students demonstrate the ability to:
- conduct research and present results according to norms, with the assistance of the mentor
- connect the results with available results of other papers
- use relevant professional and scientific literature properly
- use of professional and scientific terms properly
- verbally present results and reply to questions with arguments