Why Choose Sport Management?
Nowadays Sport Management presents an attractive and promising area of education that keeps gaining in importance by dealing with various aspects of business in the sports industry as an integral part of the economy.
In the broadest sense, the economy also includes sports, since sport is an area that is subject to basic economic principles and business rules.
Sport is an integral part of the movement of capital, and not only within national borders, but also internationally, which makes it a global phenomenon. There are a number of reasons why sport is a part of the global economy today:
• The sports market is a global emerging market;
• The sports market is characterized by mass attendance and large spectrum of viewers, through which many can place their own messages, in a relatively inexpensive way;
• The sports market is in need of capital investment and is seeking increased contribution and accumulation;
• In most countries sports organizations are registered as citizens’ associations, and not as business entities, thus providing tax reliefs that make them interesting for investing.
Globalization of sport is a phenomenon that is conditioned by the advancement of globalization and the creation of a global economy. Globalization of sports and the creation of sports industry are reflected in many aspects: the promotion of states through sports and the participation of national selections/teams in major world competitions, the participation of large multinational companies in sports and various forms of business and marketing, by which large companies gain huge profits.
Business in sports is present not only in professional sports, but also in sports in schools and universities, sports recreation, sports marketing, the organization of sports events, the management of sports facilities, and the management of sports organizations.
What is the objective of the Sport Management study program?
The main objective of bachelor studies in Sport Management is acquiring knowledge and skills in the field of management in sports, which encompasses a wide range of theoretical and practically applicable knowledge, as well as professional training in the field of management, organizing sports events (competitions, matches, tournaments, championships, etc.), sport club management, marketing, PR management, sports education, sport facilities management, sports industry engagement, entrepreneurial business in the field of sports, work in national institutions responsible for sport and other fields, at both national and global level.
The study program Sport Management presents a genuine and modern concept, composed of general and special subjects, carefully designed to give students general knowledge in the field of management and management of organizations of different types of complexity, marketing, organization, planning, financial management, conception and investment in business, as well as special skills necessary for work and engagement in the sports industry, covered by special scientific disciplines in the field of management in sports, which students study in an expert and qualified way.
The objective of the study program Sport Management – the students being able to competently, efficiently and effectively implement the acquired knowledge and skills in the work and operations of sports and business organizations and institutions. Students within this study program acquire knowledge and competences that enable them for independent, professional, individual or team work and engagement in all areas of business in sport.
More specifically, the study program qualifies students to manage sports organizations, organize small and big sports events, manage and control development plans and programs of sports organizations and institutions, participate in state and international institutions important for sports and sports industry, independent investment in business and entrepreneurship in the field of sports, taking care of the protection and improvement of the business, natural and social environment and contribution to the local and social community.
In this study program, students get acquainted with the following disciplines and areas of sport management: management in sports, sports marketing, sports business, PR in sport, sporting events management, sports facilities management, organizing sports events, project management, entrepreneurship in sports, legal and financial aspects of business in sport, etc.
Jobs for which students are trained
Students who complete bachelor studies in Sport Management are able to work:
• in sports organizations as sports managers or as members of the board, to manage, organize and control the operations and finances of organizations,
• in organizations that manage sports facilities, they can work as managers who are responsible for managing sports facilities, as well as managing sporting events in them,
• in educational institutions, in teaching, as well as being organizers and managers of sports facilities and school competitions,
• in recreational and fitness centers, in which business managers can manage their work,
• in professional clubs, being responsible for their finances, marketing, successful business, organizing sports events and maintaining sports facilities.
The most common jobs of graduate students
Students in studies of management in sports acquire competences from different areas of business, management, organization, control of the business of sports organizations, and are trained to perform a number of tasks within the management of sports.
There are many different employment opportunities, such as:
• Administrator in sports organizations: owner, executive, sports manager, etc.
• PR manager and public relations manager: a manager who is responsible for public relations in a sports organization,
• Sports video production manager: organizer of video transmission of sports events
• Manager of Sports Facilities and Sports Events: Director of Sports Facilities, Sports Recreation and Entertainment Facilities, Special Events Manager, Customer Relationship Manager and Guest Relations Manager.
• Financial manager: Manager of sports organization, sports association, ticket sales manager.
• Marketing manager: Marketing director of a sports organization or sports center, director of special events or a manager of sports competitions.
• Public Relations Manager: Director of Public Relations of a Sports Organization or Center, Director of Sports Media, Community Relations Director, Corporate Communication Assistant.
• Travel and Tourism Manager: Competition Planner, Guest Relations Specialist, Special Event Coordinator, and Sport Organizer in Tourism Organizations.
What are the learning outcomes in the field of Sport Management?
Outcomes of the learning process include:
• understanding business and social activities in sports organizations and institutions, developing creative, managerial, organizational and analytical abilities and skills;
• encouraging and developing the ability to decide, plan, organize, and control business processes in sports organizations;
• training for the use and application of modern concepts, models, approaches, methods and techniques for solving key issues and problems at work (problem thinking);
• development of independent analytical and critical thinking in business practice;
• developing the learning skills necessary for continuous lifelong learning with a high level of autonomy;
• understanding the key issues of the functioning and development of management in sport;
• encouraging initiative and creative thinking in work and business;
• encouraging and developing team work, cooperation and communication skills;diss
• acquiring and developing the skills of transferring knowledge, as well as the development and dissemination of permanent education in the field of management in sports.
Specific learning outcomes related to the narrow field of Sport Management are:
• management of sports facilities
• organization of sports events and competitions
• safety in sports facilities and during sports events
• finance in sports organizations
• business in sports and business of sports organizations
• marketing in sport
• management of sports organizations and professional clubs
• management of recreation centers and fitness centers
• organization of sports in educational institutions
Compliance with international standards
• North American Society for Sport Management
• Sport Marketing Association
• International Ticketing Association
• College Sports Information Directors of America
| Number |
Course Code |
Course Title |
Semester |
Course Type |
Course Status |
Active lecturing |
Оther classes |
ЕСTS |
| L |
T |
O |
| First year |
| 1 |
MK150 |
Foundations of Management |
1 |
ТМ |
M |
3 |
2 |
0 |
0 |
8 |
| 2 |
OM100 |
Introduction to Operations Management |
1 |
ТМ |
M |
2 |
2 |
0 |
0 |
6 |
| 3 |
IS205 |
Foundations of Information Systems |
1 |
ТМ |
M |
2 |
2 |
0 |
0 |
6 |
| 4 |
MК100 |
Principles of Marketing |
1 |
ТМ |
M |
2 |
2 |
0 |
0 |
6 |
| 5 |
NТ111 |
Еnglish 1 |
1 |
АG |
M |
3 |
0 |
0 |
0 |
4 |
| 6 |
MG150 |
Business Finances with Accounting |
2 |
ТМ |
M |
3 |
3 |
0 |
0 |
8 |
| 7 |
NТ112 |
Еnglish 2 |
2 |
АG |
M |
3 |
0 |
0 |
0 |
4 |
| 8 |
МК170 |
Sports Marketing |
2 |
SP |
M |
2 |
2 |
0 |
0 |
6 |
| 9 |
MК165 |
Introduction to Sports Management |
2 |
PА |
M |
2 |
2 |
0 |
0 |
6 |
| 10 |
ОМ175 |
History of sports |
2 |
НС |
M |
2 |
2 |
0 |
0 |
6 |
| Total number of classes (lectures, tutorials + Other/ additional classes and ECTS per year |
24 |
17 |
0 |
0 |
60 |
| Total number of active classes per year |
|
41 |
60 |
| Second Year |
| 11 |
МК110 |
Business Economics |
3 |
TM |
M |
3 |
3 |
0 |
0 |
8 |
| 12 |
МА272 |
Business Statistics with Probability |
3 |
TM |
M |
3 |
3 |
0 |
0 |
8 |
| 13 |
NТ214 |
Еnglish in Management |
3 |
АG |
M |
3 |
0 |
0 |
0 |
4 |
| 14 |
МК265 |
Management of sports facilities |
3 |
PА |
M |
2 |
3 |
0 |
0 |
8 |
| 15 |
МК235 |
Sales Management |
4 |
SP |
M |
3 |
3 |
0 |
0 |
8 |
| 16 |
ОМ230 |
Management of Human Resources |
4 |
ТМ |
M |
3 |
3 |
0 |
0 |
8 |
| 17 |
МК375 |
Business Law |
4 |
ТМ |
M |
3 |
2 |
0 |
0 |
8 |
| 18 |
МК275 |
Principles of training in sport |
4 |
PА |
M |
2 |
3 |
0 |
0 |
8 |
| Total number of classes (lectures, tutorials + Other / additional classes and ECTS per year |
22 |
20 |
0 |
0 |
60 |
| Total number of active classes per year |
|
42 |
60 |
| Тhird Year |
| 19 |
ОМ323 |
Project Management |
5 |
SP |
M |
3 |
3 |
0 |
1 |
8 |
| 20 |
МК360 |
Public Relations |
5 |
SP |
M |
2 |
2 |
0 |
0 |
6 |
| 21 |
МК220 |
Consumer Behaviour |
5 |
SP |
M |
2 |
3 |
0 |
0 |
8 |
| 22 |
МК251 |
Digital Marketing |
5 |
PА |
M |
3 |
3 |
0 |
0 |
8 |
| 23 |
ОМ350 |
Entrepreneurship |
6 |
SP |
M |
3 |
3 |
0 |
1 |
8 |
| 24 |
NТ210 |
Business Ethics and Communication |
6 |
АG |
M |
2 |
2 |
0 |
0 |
6 |
| 25 |
МК270 |
Management of sports organizations |
6 |
SP |
M |
3 |
2 |
0 |
0 |
8 |
| 26 |
МК370 |
Management of sports events |
6 |
SP |
M |
2 |
3 |
0 |
0 |
8 |
| Total number of classes (lectures, tutorials + Other / additional classes and ECTS per year |
20 |
21 |
0 |
2 |
60 |
| Total number of active classes per year |
|
41 |
60 |
| Fourth year |
| 27 |
МК310 |
International Business |
7 |
SP |
M |
4 |
3 |
0 |
0 |
8 |
| 28 |
МК425 |
Strategic Management |
7 |
SP |
M |
3 |
4 |
0 |
0 |
8 |
| 29 |
МГ491 |
Professional Internship |
7 |
PА |
M |
0 |
0 |
0 |
20 |
6 |
| 30 |
|
Elective Course 1 from elective pool 1 |
7 |
|
EL |
3 |
3 |
0 |
0 |
8 |
| 31 |
MK280 |
Business in Sports |
8 |
PA |
M |
3 |
4 |
0 |
0 |
8 |
| 32 |
|
Elective Course 2 from elective pool 2 |
8 |
|
EL |
3 |
3 |
0 |
0 |
8 |
| 33 |
МК485 |
Management of Special and Media Events |
8 |
SP |
M |
4 |
3 |
0 |
0 |
8 |
| 34 |
МГ495 |
Graduating Paper |
8 |
SP |
|
0 |
0 |
0 |
15 |
6 |
| Total number of classes (lectures, tutorials + Other / additional classes and ECTS per year |
20 |
20 |
0 |
0 |
60 |
| Total number of active classes per year |
|
40 |
60 |
| Total number of classes (lectures, tutorials + Other / additional classes and ECTS for all academic years |
|
164 |
240 |
Introducing students to foundations of management as a science and profession, comprehension of basic techniques and methods of making business decisions in complex conditions of business of modern companies, comprehension of basic management knowledge and skills with development of analytical skills, detailed introduction and comprehension of the contents, type and relation of the basic phases of the management process (planning, organization, leading and control).
Acquired knowledge in the area of management will enable students to use and recognize various market and business phenomena, as well as in problem solving in management theory and practice. Students will be able to work individually, as well as in teams, to individually, in groups and interactively solve problems, maintain a level of communication and adequate present the results of their work.
The course deals with the design of the system within which produce goods and provide services. As a subject that introduces students to the operational management, subject gives an overview of the components in the process of adding the value of the product or service, in order to design, produce and deliver products and provide customer service. Teaching topics include: design of products and services, planning, design and supply chain management, design activities and management of human resources, operational planning and design layout, material planning and resource planning and management capacity, planning and inventory management, total quality management, analysis costs, project planning, operational management of resources, lean operations, just in time, improve operations and strategy operations.
Mastering the material from this course, students gain knowledge about the basic principles of operational management. In addition, students master the skills related to the planning, design and management of the basic elements of operations management.
The course objective is to present modern information systems, their functionalities and usage in global business environment. We are talking about the key components of information systems and the manner in which they can be integrated within organizations or wider with other systems in the global market. It is also explained how the use of information systems can improve the quality of the organization, add new value and increase the agility of organization’s functionality. The course includes explanations of basic concepts that are related to the development of information systems and application of different standard software applications that can be considered as better and cheaper solution for IS implementation.
Students will comprehend: what information systems are and how they can be used for business processes modification within the organization; different types of problems that occur during the implementation, management and security of information systems; different types of systems and how they can help in decision- making, execution of business processes, collaboration between business partners etc .; different concepts necessary for understanding the process of development and implementation of information systems, computer architecture, telecommunications and other infrastructure components
The acquisition of basic knowledge of paradigms, methods, techniques and strategies of Marketing and development of student capabilities to create flexible ways of reacting to changing of the (market) conditions for doing business.
Understanding of marketing as a business discipline and the role it plays in the market operations of organizations. With regard to business in modern conditions of market globalization and increasing and merciless competition, the understanding of the importance of acquiring knowledge in marketing is becoming more and more demanding.
English 1 is an intermediate general English course. The course objective is to develop competences in the areas of grammar and vocabulary, as well as develop and practice the language skills of reading, listening, speaking, writing, translating and integration of all the skills.
Students are enabled to communicate in speaking in writing in English in real life situations, to comprehend texts adapted at intermediate level on topics from everyday life, as well as longer texts from newspapers and popular literature adapted at intermediate level, to take notes and write summaries of short texts, to write informal and formal letters to translate short professional texts from English to Serbian, as well as to combine various skills in everyday situations.
Covering an area of business finance and financial accounting and management accounting work and balance analysis, this course provides basic theoretical, methodological and practical financial and accounting knowledge necessary for future managers for specific operations and solving management problems, particularly those related to the selected direction, and forms the basis for understanding and monitoring of economic subjects in the next years of study.
Students should acquire basic theoretical, methodological and practical financial and accounting knowledge necessary for future managers to perform specific tasks and solving management problems, particularly those related to the selected direction, and provide the basis for understanding and monitoring of economic subjects in the following years of study. Аnalysis of the ratio of assets and liabilities. Determining business results through the balance sheet and income statement and individual balance sheet analysis. Accounting analysis of business results. The accounting analysis of the situation. Business financing and тhe cost of capital and indicators of financial analysis. Elected financial indicators and risk and leverage. Reports on the cash flows of financial assets and financial reports. The management of net working capital, cash, customers and inventory. Financial investment management and valuation of assets and capital. Financial analysis of business performance and management of financial and credit analysis in terms of risk. Financial analysis and evaluation of the project.
Еxercises are complementary to lectures. Forms of work that are realized on tutorials include:
- Displaying of additional information related to the topic of the lecture;
- Practical demonstrations of keeping accounting records, calculating performance indicators;
- Discussion about examples of good practice, etc.
English 2 is upper-intermediate English course – combination of general English and ESP. The course objective is to develop competences in the areas of grammar and vocabulary, as well as develop and practice the language skills of reading, listening, speaking, writing, translating and integration of all the skills.
Students are enabled to communicate in speaking in writing in English in real life situations, to comprehend texts adapted at intermediate level on topics from everyday life, as well as longer texts from newspapers and popular literature adapted at intermediate level, to take notes and write summaries of short texts, to write informal and formal letters to translate short professional texts from English to Serbian, as well as to combine various skills in everyday situations.
Mastering the basic theoretical and practical knowledge essential for studying Sports marketing. Defining the place and importance of Sports marketing within the marketimg and economy in general. Understanding the ability to explain and analyze trends in entrepreneurship, perspectives and importance of small business in the context of the overall economy development and society in general. Understanding the specifics of Sports marketing. The application of the key principles of marketing, marketing mix and marketing strategy in the sport. The ability to implement sports marketing in order to achieve sporting success and top sports results.
After studying the scientific discipline of Sports marketing, students will possess the basic theoretical knowledge of the subject Sports marketing, will understand the key characteristics and specifics of Sports marketing as a special discipline, and will be able to practically apply the acquired knowledge through autonomous performance in management and Sports marketing.
The course introduces students to the principles of management in sport, shows the principles of planning, organization, leadership and control in sports. Based on the acquired knowledge about management in sports, students can adequately respond to all challenges that sport sets before them as managers.
After studying the scientific discipline of Introduction to Sports Management, students will possess the basic theoretical knowledge of the Sports management, and will be able to practically apply suitable activities in domain of Sports management.
The course introduces students to the basics of the history of sports. Understanding, knowledge and skills that students should gain from the subject matter enable them to understand the causes and reasons for the events related to the sport.
The main outcome of this course is to familiarize students with the emergence and development of sports.
Obtaining knowledge of basic concepts of economics and business.
Obtained theoretical and practical knowledge in basic economics concepts and categories.
Broad Course Objectives:
- Learn the core concepts of probability theory.
- Understand basic principles of statistical inference
- Become an informed consumer of statistical information.
Specific Learning Objectives
Probability
- Compute probability and conditional probabilities directly, apply Bayes’ theorem, and check for independence of events.
- Set up and work with discrete random variables.
- Understand the Binomial and Poisson, normal, Student, χ^2 and Fisher distribution.
Statistics
- Create and interpret scatter plots and histograms.
- Understand the difference between probability and likelihood functions, and find the maximum likelihood estimate for a model parameter.
- Find confidential intervals for parameter estimates.
- Use null hypothesis significance testing to test the significance of results, and understand and compute the p-value for these tests.
- Use specific significance tests including, z-test t-test (one and two sample), chi-squared test.
- Use bootstrapping to estimate confidence intervals.
- Compute and interpret simple linear regression between two variables – set up a least squares fit of data to a model.
- Apply ANOVA test
Course Outcome: Students are trained to apply appropriate mathematical and statistical methods and techniques for appropriate business model.
English 3 is an upper intermediate English course – primary a Business English course. The course objective is to develop competences in areas of grammar and vocabulary, as well as to develop the following language skills: speaking, listening, reading, writing, translation and integration of the given skills.
Students are enabled to communicate verbally and in writing in English in real like situations, to read with comprehension professional texts and texts adapted at upper intermediate level, to write informal and formal letters, biographies and short professional informative texts, to present, negotiate, lead professional phone conversations as well as to maintain written correspondence in English, as well as to combine various skills in real life situations.
The course introduces students to the principles of sports facilities. Understanding, knowledge and skills that students acquire enable them to manage sports facilities. Note that the term sports facility is viewed very broadly, both for indoor and outdoor sports facilities.
The main outcome of the course is that students are able to carry out the process of planning and managing sporting event in a sports facility.
The course objective is to teach students to work in sales but not as sales people, but as sales managers. Fact is that everything can be manufactured, but selling it is essential. Sales managers are what every company needs to achieve its goals. The goal of this course is to introduce young ambitious individuals whose personal characteristics are prone to this area, to sales management, through applicative methodology. Methodologically and practically this course is shaped so that every student can understand the theory of basic economical concepts and the role of sales manager.
Acquiring sales management skills and techniques.
The student is expected to acquire basic knowledge and skills that will enable them to attain a highly professional attitude toward a company` s human capital and its shaping and development; human capital in this connection implies all the employees and the full extent of individual and collective knowledge, skills, attitudes, competencies, behaviour, experience and emotions.
The student will acquire knowledge with respect to a highly professional attitude toward a company`s human capital and its shaping and development.
Training students to acquire basic knowledge in the field of business law and application of acquired knowledge in practice.
Acquired knowledge enables students further education and implementation in other similar cases of economic and legal areas.
The course introduces students to the principles of sports training. Introduces them to the theory of sports training, principles of training, types of sports training, methods, resources and workload in training, resources, and periodization of sports training.
After studying the Principle of training in sports course, students will possess basic theoretical knowledge in the planning of sports training and will be able to draw up a plan and practical training program.
Aim of this subject is to acquire knowledge and skills necessary for project management (PM).
Final outcome of this course should be knowledgeable and skilled student who is able to manage project independently and/or in PM team.
Learning basic theoretical and practical knowledge related to public relations. Noticing the role of public relations in the world of rapid change, communication barriers and the general social and economic crisis. Defining the scope of PR as a business marketing tool and means of its operation.
Students will possess basic theoretical knowledge of public relations and will be able to practically apply the relevant PR activities.
The aim of the course is to enable students to gain insight into consumer behavior from managerial aspects. To enable students to recognize and adopt modern business approach in the analysis of consumer behavior using the theory and practice of business developed world. Through different research methods (quantitative and qualitative), as well as different approaches: marketing, sociological, economic, cultural and other, student needs to develop an ability to do general and partial analysis of consumer behavior and to implement that analysis in marketing and communication purposes.
After studying the scientific discipline Consumer Behavior, students will possess basic theoretical and practical knowledge and skills in areas such as: basic knowledge of consumer behavior, ways of researching consumer behavior, consumer decision-making process such as buying and consumer behavior after the purchase, consumer motivation and other areas. Through the integration of this knowledge and skills students are able to independently apply the methods, instruments and techniques of consumer behavior research, in order to achieve a high quality information necessary for making business decisions in modern business system.
Introducing new techniques of marketing mix, new forms of targeting customers and new forms of advertising.
Students master new forms of advertising, and they are enabled to perform research using online resources, to create digital strategy and internet advertising campaign.
Mastering basic theoretical and practical knowledge related to entrepreneurship and small business operations. Defining the place and importance of entrepreneurial business within the overall business and the impact of entrepreneurship on economic and social development. The ability to explain and analyze trends in entrepreneurship, perspectives and importance of small business in the context of the overall economy development and society in general.
After studying the scientific discipline of Entrepreneurship, students will possess basic theoretical knowledge of the subject Entrepreneurship, and will be able to practically apply the acquired knowledge through autonomous assessment and analysis of entrepreneurial business and creating a business plan.
Assimilation of the relevant theoretical and practical knowledge from the business ethics and communication which enables the adequate actions in business environment. Obtaining knowledge that skills of communication can be crucial in achieving success in every business activity. Gaining the consciousness that ethics in business gives safety and future to the development in every business system.
Knowledge of importance and characteristics of the business communication; Knowledge of necessary communication skills and how to develop them in praxis; Knowledge of communication in organizations and teams; Knowledge of relevant principles of business ethics; Developing the sense of responsibility; Developing confidence and the sense of ethical reasoning in their own business decisions.
Acquiring knowledge in the field of management of sports organizations. Students are trained to manage a sports organization – since its founding, during development, to stop functioning.
After studying, students acquire knowledge to apply in so called “sports organizations network”.
The course introduces students to the principles of management of sporting events.
Students learn about the types and characteristics of sports events. Students are enabled to carry out planning, organization, management and control of a sports event.
The wide scope of international business entails areas of international business finances, economics and organization of business in foreign trade, as well as international marketing. It provides theoretical, methodological and practical micro-economic knowledge needed for future managers in order to participate successfully in international business of all companies, to perform concrete business and solve management problems. It provides a foundation for future education in the same or similar fields, as well as for life-long learning.
Students have basic theoretical knowledge in the course International business, they comprehend key issues and problems in the field of globalization, global economy and global business, they have necessary knowledge about the influence of changes which happen in the global environment, they can apply the acquired knowledge individually.
To familiarize students with the basics of strategic management as a science and profession; understanding and mastering the basic techniques and methods of making business decisions in complex conditions of functioning of the modern enterprise; mastering basic management knowledge and skills to the development of analytical thinking skills; detailed analysis and understanding of the content, form and interconnectivity basic phases of the management process (planning, organizing, leading and control).
The knowledge gained in the field of strategic management enables students to identify different market and business phenomena, as well as in solving the problems that have their origins in management theory and practice. Students will be able to independently and collectively and interactively solve problems, to establish a certain level of communication and to adequately present the results of their work.
The objective of the professional internship is to prepare students with quality acquisition of complex experience in their professions and job tasks. By working in an environment with specific job related tasks, students acquire knowledge, self-confidence and possibility to integrate the acquired knowledge and skills. In a relatively long, 40 working days work in a professional environment, students acquired wider experience in all segments of business and marketing, as well as possibilities to solve specific problems and tasks. The emphasis of the professional internship is to enable students to work individually on tasks within marketing management or management in sports.
With the adjustment to the work environment, accepting work requirements and responsibilities, development of abilities to cooperate within teams, students complete and comprehend key components of professional work in marketing.
Contents of the professional internship: Acceptance in a work environment and introduction to the organizational structure and application in all areas of marketing management or sports management. Presentation and analysis of the basic functions of marketing management and sports managements in the company, work in specific situations, problem solving in business.
The acquired knowledge allow students to work in the sports industry, enabling the adoption of economic and organizational knowledge for business in sports, development of the ability to work in a group and creative potential in order to successfully carry out specific operations in sports business.
After studying the scientific discipline of Business in Sports, students will possess the basic theoretical knowledge of the Sports business, and will be able to practically apply suitable activities in domain of Sports business.
To familiarize students with the management of special events and media, as a science and profession; understanding and mastering the basic techniques and methods of making business decisions in complex conditions for preparing and organizing media and special events; mastering basic management knowledge and skills for the production and organization of special events and media to the development of analytical thinking skills; detailed analysis and understanding of the content, form and interconnectivity basic phases of the management process (planning, organizing, leading and control) and special media events.
The knowledge gained in the field of management, students will use to identify different market and business phenomenon, as well as in solving the problems that have their origins in management theory and practice. Students will be able to work independently, as well as in teams, independently, collaboratively and interactively solve problems, to establish a certain level of communication and to adequately present the results of their work.
Presentation of acquired knowledge and skills necessary for individual work and solving specific problems in practice.
Proof of ability for student to present their work in the summary in a concise and interesting manner, during the defense to present and defend arguments and answers questions and critics.
The acquired knowledge during studying is a good foundation for students to successfully build and defend the graduating paper and to be competent to successfully apply the acquired knowledge at the work place. Students demonstrate the ability to:
- conduct research and present results according to norms, with the assistance of the mentor
- connect the results with available results of other papers
- use relevant professional and scientific literature properly
- use of professional and scientific terms properly
- verbally present results and reply to questions with arguments
