- Duration of studies: 4 years
- Number of ECTS: 240 ESPB
- Title: Bachelor in design
- Scientific field: Art
- Narrow scientific field: Applied Arts and Design
- Forms of study: traditional (at the University) and online, via the Internet (e-learning)
WHAT IS GRAPHIC DESIGN?
Graphic design is an art form that combines images, typography, and colours to communicate a message visually. The bachelor academic study programme Graphic Design is intended for those who aim at using their creativity and talents to create products for the practical purposes of the modern consumer society, as well as artistic forms. A graphic designer defines messages in the form of design solutions, thus influencing the user experience.
Students are prepared for jobs in the field of graphic design such as: visual and corporate identity of a product or company, ideas graphic solution of a logo, design of fonts, design of printed materials such as posters, billboards, brochures, catalogs, books, packaging, illustrations.
The study programme involves the acquisition of skills for independent work in computer software such as Adobe Illustrator, Adobe Photoshop, InDesign, FontLab Studio, Autodesk 3ds Max, Arnold and Chaos Group Corona.
WHY STUDY GRAPHIC DESIGN AT BELGRADE METROPOLITAN UNIVESITY?
Graduates are qualified to successfully deal with professional design solutions, in accordance with the expectations and needs of the market and employers. Graphic designers, students who successfully obtained their education at Belgrade Metropolitan University, are capable of independent artistic activity and are given the opportunity to work in design studios, production and media companies, marketing agencies, fashion houses, cultural institutions and publishing houses. In recent years, due to outsourcing, there is an increasing number of graphic designers who successfully build their careers by working independently, as freelancers.
KNOWLEDGE THAT STUDENTS ACQUIRE DURING STUDIES
During their studies, Graphic Design students deal with traditional and digital artistic skills and techniques such as drawing, painting, illustration, calligraphy, mock up, animation and 3D modeling, which are the basic elements of modern graphic design. Students also acquire practical knowledge in the field of press preparation, publication design, packaging design, typography and independent project creation. Also, students acquire basic theoretical knowledge in the history of European and national art, as well as visual culture.
JOBS THAT STUDENTS WILL BE ABLE TO DO AFTER GRADUATION
The Graphic Design study programme involves the acquisition of skills for independent work in computer design software such as Adobe Illustrator, Adobe Photoshop, InDesign, FontLab Studio, Autodesk 3ds Max, Arnold and Chaos Group Corona. Students are conversant with the whole process of digital and offset technology.
MOST COMMON JOBS:
Student koji diplomirа nа studijskom programu Grаfički dizаjn može rаditi sаmostаlno ili kаo deo timа, i to kаo:
Graphic Designer
Typographer
Packaging designer
Designer of publications
Advertising designer
Visual identity and branding designer
Illustrаtor
Calligrapher
3D graphics designer
Visual effects designer
Digital photographer
Web designer
OUR PARTNERS
PLAN I PROGRAM
I YEAR
AD101 Drawing 1
The course Drawing 1 includes theoretical and practical teaching. The theoretical teaching consists of lectures through which the student is introduced to the basics of drawing and drawing techniques, drawing principles and descriptions of the realization of drawings. In the practical part of the lesson, tutorials related to the theoretical part of the lesson are performed as a logical sequence. Upon completing the course, the student will have mastered drawing as the basis of all forms of artistic creation, starting from the phase of studious observation and linear recording of geometric shapes to drawing the human figure.
AD120 Type
The course objective is to introduce students to the historical development of letters – from the emergence of the alphabet to contemporary trends in font design. The student is acquainted with the precursors of the alphabet, the origin of letters, the classification and characteristics of modern letters. During exercises and through practical tasks, students master traditional calligraphy skills. This is followed by an introduction to typographic letters, their characteristics and application in graphic design. The study of the characteristics of the letters of the Latin and Cyrillic alphabet precedes the independent student font project, which is realized as part of the tutorials and using computer software (Fontlab Studio). Students master the basic tools for using the aforementioned software and design a font in digital format with feedback from the instructor.
AD108 History of Design
Within the History of Design course, students gain knowledge about the basic functions and forms of visual communication, starting from the earliest, prehistoric forms to the leading artistic trends and representatives of graphic design of the postmodern era. The objective is to familiarize students with design concepts starting from the visual communication of pictograms, hieroglyphs, medieval illumination and communication, the invention of printing, photography, postmodern design and to contemporary design studies. Students are trained to understand and know different visual forms, ideas, representatives and directions of graphic design. By mastering the content of this subject, the basic theoretical educational platform of the future designer is formed.
AD110 Fundamentals of Graphic Design
The aim of the course is to guide the student towards understanding the elements and concepts of visual materials. The student should know his own affinities and discover the field of design in which they will improve. The course develops creative thinking and expression. The course studied aims to prepare the student for the adoption, integration, interpretation and application of modern theories of communication, media and semiotics in visual communication. The goal is for the student to understand the importance of language, media and art in the process of creating and analyzing visual material. The following topics are studied in the course: Basic theoretical knowledge of the principles of graphic design and familiarization with the work of the forerunners of graphic design; The principles of shaping visual identity and digital images; Introduction to Photoshop software and Photoshop tools: Grayscale, RGB, CMIK; Image correction and optimization; Basics of working with adjustment layers; Basic techniques of working with images; Image storage; Color adjustment; Verbalization – visualization of color; Familiarization with extensions and techniques for saving and storing files from graphic design.
NT111 English 1
English 1 is a general English course at intermediate level. The aim of this course is to develop competence in grammar and vocabulary, as well as to develop and practice the following language skills: speaking, listening, reading, writing, translating and integrating the aforementioned skills. After passing the course NT111 English 1, the student will be able to: in the area of speech comprehension: respond adequately to oral messages related to activities in a general context, understand the message of short presentations, understand information about known contents, understand the essence of statements, draw conclusions after listening to an unknown shorter text; In the area of understanding a read text: read shorter texts written in standard language, understand the general meaning and supplementary information from the shorter text, understand shorter texts with different content; In the area of oral expression: participate in dialogues, exchange information and opinion with the interlocutor on general topics and interests, use English to communicate in a general context for 5 minutes; In the area of written expression: write notes, messages and letters in a reasoned and argumentative way, summarize a short text read or listen to on general topics and express their opinion, write electronic messages, text messages, participate in blog discussions at B1 level according to the Common European reference framework for languages.
AD102 Drawing 2
The course objective is to develop and upgrade already acquired knowledge in the field of drawing. Through lectures and tutorials students master drawing the human figure. The course consists of a theoretical and practical part. Through the theoretical part, students learn how to set up a composition, how to draw a model, in which ways they can set up a model for drawing, which techniques they can use, how to develop their imagination. In the practical part of the class, this knowledge is applied to concrete work, drawing models and drawing individual artistic challenges. After passing the exam, students will be able to apply this knowledge in all the design and art solutions that await them and will be able to solve composition problems, but also to introduce art into their design solutions and thereby raise the level and quality of their works.
AD125 Typography
The course objective is to acquire knowledge about the basics of typographic design, both in traditional graphic forms such as the printing surface, as well as in digital, interactive media. The program includes familiarization with the historical development of typography, terminology, methods and principles of typographic design and the application of typography in the fields of graphic design. The student becomes familiar with typographic elements as well as the principles of their organization on the desktop. Get acquainted with the character of fonts, their application, standard sizes for text composition, text break. Students are able to independently design typographic solutions and apply the acquired knowledge in the fields of graphic design. Pre-examination requirements are implemented using design software (Adobe Illustrator, Adobe Photoshop…).
AD162 Forms of Graphic Design
The course offers students the opportunity to work on developing their creativity and digital literacy through the course content so that they can respond to aesthetic and thematic issues in graphic design. Creativity can be developed through the study and application of art and graphic elements from which various visual representations used in visual communications and graphic design are built. The principles of visual organization that enable the creation of aesthetically acceptable solutions in the field of graphic design are also studied. Digital literacy is acquired through the study of the Adobe Illustrator program, where the tools necessary for building simple and complex visual representations in the form of digital solutions for application in graphic design are used.
AD111 The History of Art in Antiquity and the Middle Ages
The course objective is to acquire knowledge about the origin, development and trends of art in the period from 500 BC to 1500 AD in the European and global geographical area. Special attention is paid on different forms of visual culture and visual identity that marked the ancient (Greek, Roman, Hellenic art), Byzantine, Jewish, Islamic and medieval culture of Western Europe. The goal is for students to acquire the ability to observe the artwork from the past not only within aesthetic norms, but also in an ideological, social, economic, political and gender context and to know the difference between pagan, Islamic and Christian iconography and style. In the art of the past, design students see inspiration for their future design work.
NT112 English 2
English 2 is an upper intermediate level course of English – a combination of general English and the language of the profession. The aim of this course is to develop competence in grammar and vocabulary, as well as to develop and practice the skills of speaking, listening, reading, writing, translating and integrating the aforementioned skills. After passing the course NT112 English 2 students will be equipped to: In the field of speech understanding: Adequately react to oral messages related to activities in a general context, understand the message of longer presentations, understand information about known content, understand the essence of statements, draw conclusions after listening to unknown text; In the area of understanding a read text: Read shorter texts written in standard language, understand the general meaning and supplementary information from the text, understand longer texts of different content; In the area of oral expression: Participate in dialogues, exchange information and opinion with the interlocutor on general topics and interests, uses the English language for communication in a general context for a duration of 5 to 7 minutes; In the field of written expression: Write notes, messages and business letters in a reasoned and argumentative manner, summarize the text read or listened to on general topics and expresses one’s own opinion, write formal letters (applications for internships or scholarships), write electronic messages, text messages, participate in blog discussions at level B2 according to the Common European Framework of Reference for Languages.
II YEAR
AD204 Drawing and Stylizing Shapes
The course initiates continuous work on the study of drawing techniques through a dominant focus on the human figure. The motif of the human figure through the course of Drawing and Stylizing Shapes is explored through a series of different cultural narratives and interpretations, which aims to observe multiple associative and symbolic elements/values. With such a system of work in which the structures of form-concept-function are interwoven, the student is stimulated to apply these structures in future visual graphic work. Drawing techniques also encourage the expansion of students’ drawing predispositions to a higher level, and some of the techniques such as pencil, ink and pen, watercolor, collage, digital technique… facilitate creative thinking and adequate practical application. The syllabus plans for the creation of fifteen differently structured studies, moving gradually from purely drawing elements to graphic forms of design.
AD225 Corporate Identity
The course objective is to acquire knowledge about the basics of conceptual and graphic design of corporate identity. The syllabus includes an overview of the historical development of the corporate identity, familiarization with the terminology, methods and principles of graphic design in this area and examples of different approaches to the art-graphic solution. The student develops the ability for abstract thinking, visual representation of verbal content, stylization of form. It is gradually introduced into the field of corporate identity, starting with the basics such as symbols, signs and pictograms, through the design of a trademark-logo, business communication (securities), to the design of promotional material and advertising marking of the company’s business premises. At the end of the course, students are able to independently realize the Book of Graphic Standards.
AD250 Digital Photography
The course objective is to enable students to produce photographs in a technical and artistic sense, as well as to become familiar with the possibilities of photography in a digital environment and different genres of photography. The student acquires the necessary practical knowledge about the use of digital devices for image recording, work in the studio and exterior, the use of light, composition and the possibilities of digital photo processing. Special attention is paid to the possibilities of applying photography in various areas of the commercial sector and art.
AD212 Art History of the Modern Era
The History of Art of the Modern Era course provides students with knowledge about the development and currents of European art and visual culture of the Modern Era, as well as Serbian art of this period. Students acquire basic knowledge about the function of visual culture, art and design in Renaissance, Mannerism, Baroque, Rococo, Neoclassicism, Realism, Romanticism and Symbolism. The student learns how to correctly distinguish historical trends and key artists of the new age (15th-19th century), verbally express argued positions on the principles of art, write a seminar paper and present it independently. The student is equipped to recognize the aesthetic, but also the political, social and gender function of art and knows to use works from the historical artistic heritage in his design work as inspiration.
NT215 English for Designers
The course objective is to establish and practice the use of English grammar at the upper secondary level, to expand general and especially professional vocabulary in the field of graphic design and interactive media design, to develop all language skills: speaking, reading, writing and listening as well as function required in the art of graphic design and interactive media design. During the course of English for designers, as the English language of the profession, design students renew and expand their grammatical knowledge, perfect formal expression and presentation, business correspondence, but also significantly expand their vocabulary in the field of design (typography, illustration, animation, photography, UI/ UX design, professions, etc.), which is a significant contribution to their future career.
AD260 Illustration
With a detailed presentation of the historical development of illustration, from the original pictorial forms to contemporary illustration, students are introduced to the rich world of narrative painting stimulated by various motivational and technological conditions. In addition to the theoretical content, student get acquainted with various techniques and materials (analog and digital) with which illustrative forms are built. It also introduces the practical use of illustration in commercial art, without the limiting framework of whether it is a printed or interactive form of application. The subject of illustration encourages the development of the student’s individuality of style, as well as the choice of techniques and materials in shaping the illustration form, for the various needs of the market.
AD240 Visual Identity
The course syllabus includes an overview of the most important segments of visual identity and how it is marketed in the media. Students are gradually introduced to the field of visual identity, starting with the motif of trademarks, through the design of promotional material for the company’s presentation, branding of business space, ambient advertising, trade fair graphics, window graphics, to designing campaigns and innovative forms of visual identity advertising in open space. Students acquire competencies for designing and realizing the graphic and visual identity of a company, manifestation, festival. Students develop the ability for abstract and creative thinking, visual representation of verbal content, as well as the ability to collaborate on jobs and projects within a team.
AD206 Art Form
Students are first acquainted with painting techniques through the course Art form, and then they use the acquired knowledge through tutorials and assignments. The tutorials and assignments are based on the elements of composition that are the essence of the Art form course. The theoretical part is based on definitions of elements of composition and explanations of the realization of tasks through given examples from the field of form. The practical part is the working on tutorials and tasks related to the theoretical part of the teaching. Students acquire basic knowledge of painting techniques, but also skills that they will need in later classes and in the realization of tasks. The course objective is to educate independent visual artists as complex and free artistic personalities, capable of independently engaging in artistic creation, through complex theoretical and practical work. The goal of the course is to develop students’ visual creativity and cultivate their visual perception. The special goal of this course is to develop different forms of artistic expression skills of students.
AD253 Digital Communications
The course objective is to prepare students for independent creative thinking in the field of new media forms. The course primarily brings the digital art of moving images and/or interactive forms closer to students coming from graphic design. “Amateur” electronic works are created, works from the sphere of tactical media, advertising forms, as well as somewhat more “expressive” creations that still derive from traditional artistic practice. Different means are used for artistic purposes, but also for everyday communication purposes. The goal is creative action within the electronic telecommunications space, which achieves a contextual-conceptual approach.
AD222 History of Modern and Contemporary Art
This course develops a critical attitude and knowledge about the trends and artists of art history at the end of the 19th and 20th centuries. Student can independently perceive the difference between artistic epochs and artists, as well as to independently write a textual narrative, and to use this important period of art history as inspiration in his design work. Students are trained to understand conceptual frameworks, as well as different languages of contemporary art; they have knowledge about the function of visual culture of the 20th and 21st centuries, as well as the application of design narratives within the framework of contemporary society.
III YEAR
AD340 Digital Illustration
The course objective is to master the synthesized visual language based on analysis, observation, suggestions and corrections. Students are instructed to apply their visual, artistic, aesthetic, ethical and creative potential. The previous introduction of the student to the world of illustration (through the course AD260) enables the interpretation and creation of illustration at a higher quality level. Illustrations are created using appropriate computer programs (Adobe photoshop, Adobe Illustrator). Students are enabled to use adequate digital tools, and then to find a specific visual manuscript in digital form. Prepress is also cited as an essential element in the overall digital illustration process from initial sketch to printed product. Tasks and tutorials are done on a graphic drawing board.
AD321 Publication Design 1
The course includes the study of the basic ways and rules in the design of various types of publications such as brochures, catalogs, flyers, magazines, menus, calendars, direct mail… The technical prerequisite for high-quality publication design is the study of the Adobe InDesign program, which uses the most basic tools which are necessary for the design of various types of publications. In addition to the necessary digital education, at the same time, work is also being done on establishing aesthetic values in the design of publications through understanding the topic of a specific publication and an adequate response through a set of visual content that is purposefully selected and/or created. Parallel work on creative thinking and digital study of tools enables the creation of technically high-quality and aesthetically acceptable solutions intended for a specific audience.
AD251 Web Design 1
In this course, students are introduced to the essential concepts and features of web design, visual elements of communication in the web environment, applicable techniques and technologies. In a practical sense, students are introduced to the basic techniques of creating web presentations, which include independent coding and scripting, optimization of code and graphics.
AD310 Packaging Design 1
The course includes the study of packaging as a form, as well as means of visual communication with a specific target group, i.e. consumers. The technical aspect of the course includes the study of structural packaging in the sense of the form of packaging and the understanding of the transition from a two-dimensional packaging layout to a three-dimensional form, i.e. the form of packaging through work on drawing the layout, making models and applying visual content. The creative aspect of the course is based on the design and creation of visual content that will be applied to a specific form of packaging based on a specific topic, i.e. type of product, brand and target group for which a certain product is intended. Visual content is created on the basis of basic aesthetic principles, which, together with the technical aspect of the packaging, ensure quality packaging design.
AD314 Visual Culture
The course objective is the development of creative thinking, as well as the study of archetypes as carriers of the meaning of the visual form with all the deep symbolic meanings in the cultural and anthropological domain, necessary for the understanding of contemporary visual symbolism. Students master reading the image alphabet, understand the importance of visual culture and apply basic principles in practice and are able to perceive the trends of visual culture in contemporary society. Students are qualified to perform a critical analysis of the visible, as well as to create case studies based on the application of learned theoretical concepts from the field of visual culture.
AD322 Publication Design 2
The course includes book design from conventional to innovative solutions, such as the design of fiction editions, textbooks, scientific literature, pop-up solutions, design of textual forms of poems, stories, passages. The technical design of books is performed in the Adobe InDesign program, in which the fold and design of pages is done based on certain rules and methods. Creativity and visual perception develop through the visual organization of content and the design of elements that depend on the aesthetic character of a certain solution. Through answering and solving certain design problems in relation to a certain topic and audience, creative thinking is developed, which is necessary in book design in order to adequately convey a certain message to the intended audience.
AD312 Packaging Design 2
The course includes the study of packaging line design for various products. The design of the packaging line includes the work on the design of each individual package within a specific packaging line, so the main emphasis is on unifying the design between different products and different forms of packaging (tubes, boxes, bottles, jars…) in order to achieve a unique whole of the entire packaging line. Creative thinking is developed through designing and creating visual content for all packages within the line for a specific product from the food and cosmetic industry that are intended for a specific target group. The innovativeness of packaging design in the technical and creative sense is encouraged through the creation of innovative forms of packaging and the design of concept solutions.
AD375 Theory of Visual Culture
The course objective is to create a relationship and dialogue between art and humanistic postulates in higher education. The course tries to enable the student to interpret images without categorizing the images into high and low art, primarily through the process of detailed analysis of certain elements of the image and mastering the alphabet of the picture to read visual material, to include theoretical postulates and critical analysis in the reading of pictures. The student is capable of independent research, critical thinking and observation of the visible area, as an area of crucial importance for nurturing the culture of seeing and creative visual thinking, and therefore visual expression and artistic creation.
ELECTIVE COURSE 1 AND 22
AD354 Visual Communication Design
Analysis of contemporary art trends. Exploring the connection between the creation of a work of art and new media through theory and practice. The course also includes research on relevant artists who combine video, digital media, photography, literature and more. The course objective is to assess the consequences of these transformations on contemporary art and creativity in general. The course offers an interdisciplinary experience equally important for creating art as well as for critical thinking and its application through further artistic and design practice. Students gain practice and knowledge in the artistic evaluation of works of art and design concepts and gain knowledge in the production and presentation of creative solutions.
AD330 User Experience Design
This course deals with user-oriented design. The course objective is to introduce students to numerous psychological, cultural, social, organizational, cognitive and perceptual models of users interacting with computer systems, using a variety of disciplines including psychology, sociology, ergonomics, graphic and industrial design and anthropology.
AD252 Web Design 2
This course introduces students to the issues of designing web pages for different devices and to a dynamic web environment by introducing them to the basics of PHP, XML, JavaScript and MySQL through practical work on the WordPress platform. Students are trained to independently create and publish dynamic web presentations in accordance with web standards and user needs.
AD357 Poster design
This course familiarizes students with the entire process of the development of the poster as an important graphic form through which all other segments of applied art are reflected, from the first industrial revolution to contemporary digital design. Visual literacy and poetic interpretation of the work through the form of a poster improves students’ general image of graphic visual solutions and enables recognition of the archetypal value of form/concept and contemporary aestheticization and interpretation of form. At the same time, the student is encouraged to reflect, observe the cause-and-effect values of forms/signs/symbols, develop authentic visual narratives in order to perform tasks with a clear suggestive and authentic aesthetic expression in addition to successfully and adequately recognized and placed forms. Students also focus on current visual narratives found in contemporary posters.
IV YEAR
AD485 Portfolio
This course serves as a period of introspection for students and a path towards making a final presentation of their work, with the aim of building a personal brand. Emphasis is placed on displaying a unique style and demonstrating conceptual ability and technical ability that meet the requirements of undergraduate academic studies. The goal of these lectures is to train the student to work in the market within all the norms and requirements given to them, whether by clients or the market itself. The outcome of the course is the ability to present one’s work in the field of expertise. Students are prepared to present their work to clients and the public. Students are taught the art of designing and aesthetically presenting their concepts and ideas, as well as to present their works to the public.
AD421 3D Modeling (3Dmax)
This course allows students to learn the possibilities of 3D computer generated graphics. Students learn to use the elements that make up 3D models and thus are able to model objects and scenes in three dimensions. On the one hand, students adopt and use technical principles from the natural sciences, which on the other hand are composed into a digital image based on the deep artistic heritage of the old masters. By mastering various 3D modeling techniques in appropriate 3D programs, the young artist is able to form the desired shape of any object, real or imagined, place it in a similarly modeled 3D space and illuminate it with generated light sources in the quality of real studio lighting. In this way, the application of computer technology has fundamentally democratized the performance of the young generation of artists, as it enables them to compete on the market of ideas with minimal financial investments.
ELECTIVE COURSES 3, 4 AND 5
AD420 Design of advertising material
The course includes the study of the design of advertising messages that represent a form of visual communication for a specific audience or target group. Creative thinking is created through the creation of ideas and messages that are sent to the audience in terms of information about a product or service through a set of visual content such as photos, illustrations, typography, textures, colors… Support for the development of creative thinking is provided through a historical review of advertising, studying the psychology of colors, ways of advertising in different industries, as well as through learning about the cultural, demographic and psychological characteristics of a certain consumer group. The aesthetic character of advertising solutions is achieved through the design and creation of visual content that is organized based on the application of the principles of visual compositions in order to obtain a complete solution that will be visually understandable for a certain audience.
AD469 Character and Environment Design
The course covers the visual side of video games through elementary theoretical content, while the focus is on the conceptual-form aspect of games. Through the lectures, the student is gradually introduced to different types of visual reflection of the character and environment, which results in a complete visual resolution of an authentic universe of the game. The teaching material is presented in a media-comprehensive tone, so that acquired knowledge and skills, apart from games, can be applied in a wide range of media – from film, animated film, other experimental and animated film forms.
AD451 Creative Thinking for Designers 1
The course objective is to understand the process of design thinking from the formation of an idea to the placing of a product on the market. After passing the course, students will be able to: (I) identify and evaluate opportunities through consumer needs analysis; (II) create clear product specifications based on consumer needs; (III) create and evaluate new products and services through the application of creative thinking; (IV) analyze the design of services to improve and enrich the user experience. This course is intended for students who want to learn to apply a proven systematic approach to the development of new products and services, with a focus on innovation, growth and customer experience.
AD432 Design of mobile applications
The course objective is to introduce students to the environment of content production for mobile platforms as well as to the environment of mobile technologies as an integral part of integrated multidisciplinary interactive projects. Through the presentation of various technologies and programming environments, students are introduced to the development process of creating mobile applications, both those intended for the entertainment industry and utilitarian applications for business applications, experimental and socially useful projects.
AD165 Introduction to Animation
The course objective is for students to gain basic knowledge in the field of animation. Students are introduced to various techniques and basic concepts and principles of animation. Also, students are introduced to various examples from the history of animated film as well as current examples of animation today. The goal is to provide students with a wide range of knowledge in the field of animation, which will enable them to further improve their quality in this area, as well as acquire the necessary competencies for analyzing animated content in various aspects of digital arts. The program includes examples both from the field of artistic animated film and from the use of animation in commercial content.
AD454 Digital Video
The course objective is to acquire the theoretical and practical knowledge necessary for the application of video as a creative medium. In addition to introducing students to the historical development and various practices of creative application of video content, the course deals with the study of theoretical and practical knowledge required for the realization of various art forms that involve video as an expressive tool. Students will acquire the necessary theoretical knowledge in the field of film editing and film language in general. Through practical work and the application of various computer programs, students acquire the technological knowledge needed for the practical application of the studied material. The ultimate goal is the creative use of acquired knowledge for the realization of various video projects.
ELECTIVE COURSE 6 AND 7
AD334 Digital production
Within this course, student get an insight into the complete functioning network of digital production. They expand their knowledge of digital skills and tools needed for the realization of projects, understand how the marketing network and strategy and develop an innovative approach in creating different design models for brands through distribution channels which enables them to approach the construction of unique multimedia models for the digital environment professionally and with understanding. Students learns to solve complex project tasks independently or in a team in the field of digital arts and gain experience in working independently, as well as within a team.
AD470 Space Design
The course objective is for students to gain knowledge about the possibilities of transforming visual works into physical space using analog and modern applications. Through the analysis and interpretation of space and conditions, the instinct for the application of spatial installations in commercial and avant-garde spheres is enhanced. The objective is for students to gain insight into the connections between design, architecture and users through different perspectives and through the study of urban environments.
Space Design is a contemporary multi-disciplinary program that explores space through space, exhibitions, manifestations and performances, with the aim of translating through visualization and virtual environments. This course explores the possibilities of applications of graphic design products in three-dimensional space. Students are given a focus on the possibilities of connecting different materials, colors, environments and visualizations, also focusing on the interaction of their work with the audience.
AD107 Digital Drawing for Animators
The course objective is a practical and theoretical introduction to the basics of digital drawing and the possibilities of its application in animation. The classes include working on digital drawings in Photoshop and Illustrator, familiarization with different applications for digital drawing, as well as combining digital and classical drawing. Special focus is on drawing elements that are necessary in animation (character and background design, motion analysis, color systems, relationship between sketch and final drawing). The program includes familiarization with important examples of drawings from the field of animation, art history and contemporary visual art, with the aim of developing students’ creative drawing potential and general visual culture.
AD256 Animated graphics
The course objective is to train students to design and create animated graphic sequences (Motion Graphic sequences) by combining animation, photography, video, typography and sound.
Theoretical teaching involves analyzing the possibility of communicating a message by combining typography, animation, video and sound. All the elements implied by this way of expression, as well as the different forms of their interaction, are analyzed separately. The students gets acquainted with different forms of application of animated graphic sequences and their historical roots and development. Along with the theoretical work, the students acquire the technological knowledge needed to create animated graphic sequences. The basic program with which the projects are realized is Adobe After Effects.
ELECTIVE COURSES 8 AND 9
AD270 Introduction to 3D Modeling and Animation
The course objective is to familiarize students with the basics of the entire process of making 3D animated sequences, that is, getting to know: the basics of 3D modeling, the basics of 3D texturing, the basics of 3D animation, the basics of dynamic simulation procedures and the basics of rendering procedures. In addition, the goal is for the student to acquire the necessary knowledge for the smooth continuation of the study of the mentioned areas in the higher years of study.
AD452 Creative Thinking for Designers 2
The course objective is to understand the process of design thinking from the formation of an idea to the placing of a product on the market. The focus of this course is the practical application of creative thinking. After passing the course, the student will be able to: (I) implement planning and prototyping methods; (II) create and deploy complex product architectures; (III) evaluate the profitability of product development; (IV) analyze the design of products and services with the aim of sustainability; (V) effectively plan and deal with the management of innovation projects. This course is designed for students who want to learn to apply a proven systematic approach to developing new products and services with a focus on innovation, growth and customer experience.
AD439 Compositing in Graphic Design
The course enables students to photo-realistically fit 3D models with real photographs. Using advanced 3D techniques of diffusion, refraction and reflection of light, digital materials and shadows, students create a composition of a new image with a high level of authenticity. After mastering how to make 3D models in the 3D modeling course, students learn how to properly position, light, and map their models to seamlessly blend and blend them with real photographs.
AD416 Stop animation
The course objective is practical and theoretical familiarization with the basics of stop motion animation and creative use of the acquired knowledge for the realization of various animated content. Students get acquainted with the development of this technique during the history of animation, current trends in stop animation today and acquire practical knowledge so that they can independently realize their own animations. The program includes examples both from the field of artistic animated film and from the use of stop animation in commercial content. Tutorials include the development of an idea for a short stop animation, preparation of materials, working with the Dragon Frame program, camera and light, making animation and the basics of post-production.
AD491 Professional Internship
The objective of professional internship is to prepare students and ensure quality acquisition of more complex experiences about their profession and work tasks for which they are trained. The program tasks are set in such a way that in the first phase they lead and enable familiarization with the work environment, organization profile, delegation of tasks and insight into the content of activities, insight into the specifics of work at different workplaces. The following tasks are oriented to the involvement of students in projects of various types, scope and purposes, in their initial, development or final phase, as well as in their implementation from installation, training to maintenance. Through assisting in specific tasks, students get to know and accept work technology as much as possible, so that in the next phase they can start projects independently.
By looking at the work environment and specific work activities, student acquire new knowledge, job security and the possibility of integrating partially acquired knowledge and skills through previous studies. In staying and working in a professionally oriented environment, wider experience is gained about the requirements of the specialty for which the student is preparing, enabling a quality assessment of the success of the previous education and a clear assessment of the need for further training.
The focus of professional internship is on the most independent and concrete work contributions of the student in the design and development of software solutions. Tasks can range from concepts, development, construction, testing, application and maintenance, as well as in the area of analysis of certain solutions and possible improvements. By fitting more fully into the working environment, accepting work obligations and responsibilities, developing the ability to cooperate and work in a team, students better understand those components of professional work, previously learned in the study program curriculum.
AD498 Graduating Paper
The graduating paper of the first degree of academic studies is the student’s independent work, which checks and evaluates the student’s ability to successfully apply the acquired knowledge in practice, especially in the field in which the graduating paper is written.
The graduating paper represents the students’ research work in which they get acquainted with the specifics of the application of graphic design in various subfields. After the completed research, students prepares a final paper in the form containing the following chapters: Introduction, Theoretical part, Research, Creative design results and Conclusion, Literature review.
After completing the written assignment, students defend it before a committee of three members made up of instructors.
Univerzitet Metropolitan u Beogradu – Tradicionalna nastava i internet nastava
STUDIJSKI PROGRAM | Godišnja školarina (tradicionalna i Internet nastava) | Cena sa popustom za 1. god. za predupis do 31. marta 2025. | 20% akontacije od cene sa popustom | Iznos mesečne rate (11 preostalih rata bez kamate, sa popustom) | ||
FAKULTET INFORMACIONIH TEHNOLOGIJA | ||||||
Informacione tehnologije | 2.990 € | 2.691 € | 538.20 € | 195.71 € | ||
Softversko inženjerstvo | 2.990 € | 2.691 € | 538.20 € | 195.71 € | ||
Razvoj video igara | 2.990 € | 2.691 € | 538.20 € | 195.71 € | ||
FAKULTET ZA MENADŽMENT | ||||||
Inženjerski i operacioni menadžment | 2.490 € | 2.241 € | 448.20 € | 162.98 € | ||
Digitalni biznis i marketing | 2.490 € | 2.241 € | 448.20 € | 162.98 € | ||
FAKULTET DIGITALNIH UMETNOSTI | ||||||
Grafički dizajn | 3.990 € | 3.591 € | 718.20 € | 261.16 € | ||
Dizajn interaktivnih medija | 3.990 € | 3.591 € | 718.20 € | 261.16 € | ||
Modni dizajn | 4.290 € | 3.861 € | 772.20 € | 280.80 € | ||
FAKULTET ZA STRANE JEZIKE | ||||||
Engleski jezik u biznisu | 2.290 € | 2.061 € | 412.20 € | 149.89 € |
Univerzitet Metropolitan u Nišu
STUDIJSKI PROGRAM | Godišnja školarina (tradicionalna i Internet nastava) | Cena sa popustom za 1. god. za predupis do 31. marta 2025. | 20% akontacije od cene sa popustom | Iznos mesečne rate (11 preostalih rata bez kamate, sa popustom) | ||
FAKULTET INFORMACIONIH TEHNOLOGIJA | ||||||
Informacione tehnologije | 2.490 € | 2.241 € | 448.20 € | 162.98 € | ||
Softversko inženjerstvo | 2.490 € | 2.241 € | 448.20 € | 162.98 € | ||
Razvoj video igara | 2.490 € | 2.241 € | 448.20 € | 162.98 € | ||
FAKULTET ZA MENADŽMENT | ||||||
Digitalni biznis i marketing | 1.990 € | 1.791 € | 358.20 € | 130.25 € | ||
Digitalni biznis i marketing | 1.990 € | 1.791 € | 358.20 € | 130.25 € | ||
FAKULTET DIGITALNIH UMETNOSTI | ||||||
Grafički dizajn | 3.390 € | 3.051 € | 610.20 € | 221.89 € | ||
FAKULTET ZA STRANE JEZIKE | ||||||
Engleski jezik u biznisu | 1.790 € | 1.611 € | 322.20 € | 117.16 € |
POGLEDAJTE ŠTA OBUHVATA ŠKOLARINA