AD101 Drawing 1

The course objective is to develop the visual creativity of students. A specific course objective is to develop various shapes of skills of artistic expression. Students are introduced to basic elements of the process of drawing techniques and application of techniqes, as well as basic elements of the drawing process.

Students acquire drawings as a foundation of art creation, starting from study observation and linear marking of geometric shapes to drawing of human figures. Students can apply the acquired knowledge and skills in their art work in creating individual solutions.

AD131 Basics in contemporary fashion 1

The course Basics of contemporary fashion 1 has the objective to familiarize students with the basics of fashion drawing, fashion figure proportions (men,  women , children ) . The aim is to help students master the basic techniques of the fashion display figure, detail and basic elements of dress and to fluently use them in their artistic design expression.

The student has mastered the basics of fashion illustration in the form of interpretation of fashion figure, clothing items , fabrics and understanding of behavior and interpretations of the same as the basic principles of work in contemporary clothing on the phase of meticulously analyzing fashion trends and preferences to the same observation and search / items collage of inspiration to the linear drawing fashionable figure types and categories of dress. Students can apply knowledge and skills in further developing individual artistic fashion solutions, both in drawing and in the primary interpretation of three-dimensional forms in the ratio 1:1.

AD114 Theory and practice of Costume design 1

The course objective is introduction to history of clothing from ancient times to the beginning of the twentieth century through lectures and practical tasks. The clothing items through history are analyzed over various stages of their development from the concept, social and cultural context. The main flows with key presentations of development are followed. Special emphasis will be placed to the basic shapes and transformations of specific items relating society. The curriculum provides a possibility for prospect fashion designers to be able to design and shape unique clothing items, shoes and accessories through artistic and historical contents.  Students learn the theory of the aesthetics and methods of producing clothing items through various historical eras and to reproduce them through artistic forms in order to work professionally.

Students are introduced to a wide temporal, ideal, social and cultural frame of the creation of clothing items from Sumer and Akkad to the beginning of the twentieth century. They need to acquire various principles of key forms of clothing items, as well as phenomena of civilizations and visual cultures, which influenced the development of clothing items. They also learn about specific art directions, significant artists and eras which influenced the development of clothing. Students acquire skills of art expression of presenting a costume based on historical and art sources and can realize them and apply the skill of restyling costumes by using adequate painting techniques, as well as to apply theoretical knowledge in their design solutions. Students know the characteristics of clothing items and their titles. Students can apply the knowledge and skills in their future artistic development of individual fashion design solutions.

AD110 Fundamentals of Graphic design

This course directs students to understand the concept of visual elements and materials.The aim of the course is to prepare students for the adoption, integration, interpretation and application of contemporary importance of the language, the media and semiotics to visual culture. The student is profiled to understand the importance of the language, the media and the arts in the process of creation and analysis of visual material. An important aspect of the course is to study the program Adobe Photoshop.

The ability to understand the basics of visual communication, as well as the practice of application of the same. Students acquire knowledge from different perspectives of visual theory. Student is able to analyze visual content and places critical thinking.

NT111 English I

English 1 is an intermediate general English course. The course objective is to develop competences in the areas of grammar and vocabulary, as well as develop and practice the language skills of reading, listening, speaking, writing, translating and integration of all the skills.

Students are enabled to communicate in speaking in writing in English in real life situations, to comprehend texts adapted at intermediate level on topics from everyday life, as well as longer texts from newspapers and popular literature adapted at intermediate level, to take notes and write summaries of short texts, to write informal and formal letters to translate short professional texts from English to Serbian, as well as to combine various skills in everyday situations.

AD102 Drawing 2

The course objective is to develop the visual creativity of students and to nurish their visual perception. Students are introduced to the anatomy of the human body. Students realize drawings of figure and act with classical drawing techniques.

Students know how to draw a human figure with the application of classical and modern approaches to realization. By using modern and classical drawing material and techniques, with the previously developed sketches, they can present various textures, as well as interior where the given figure is placed. They apply the acquired knowledge and skills in their future art work.

AD132 Basics in contemporary fashion 2

The course Basics of contemporary fashion 1 has the objective to familiarize students with the basics of fashion drawing, fashion figure proportions (men,  women , children ) . The aim is to help students master the basic techniques of the fashion display figure, detail and basic elements of dress and to fluently use them in their artistic design expression.

The student has mastered the basics of fashion illustration in the form of interpretation of fashion figure, clothing items , fabrics and understanding of behavior and interpretations of the same as the basic principles of work in contemporary clothing on the phase of meticulously analyzing fashion trends and preferences to the same observation and search / items collage of inspiration to the linear drawing fashionable figure types and categories of dress. Students can apply knowledge and skills in further developing individual artistic fashion solutions, both in drawing and in the primary interpretation of three-dimensional forms in the ratio 1: 1.

AD161 Techniques and Processes of Graphic Design

Developing creative and technical skills in creating different visual performances that are essential in graphic communications. Research-art graphics and application of different graphic solutions and visual performances. The analysis of the principles of composition art-graphic elements which serve as the basis for all visual communication. Researching the survey form that can be created from paper or cardboard as the base material in graphic design.  Developing creativity through research randomly generated forms and the search for meaningful visual performance. Creating visual performance using certain digital tools. Students acquire knowledge and skills to independently create and implement graphic design elements, they are educated on the visual elements and principles of composition that is applied in relation to a specific purpose.

Students will learn to:

• create and implement all the elements of graphic design (dot, line, form, valor, color, texture, space)
• creatively, visually and technically solve specific problems using the principles of composition (balance, harmony, contrast, rhythm and proportions)
• self-create, apply and coordinate graphic design elements in visual representations that can be applied to a variety of graphics solutions
• identify, analyze and express creative thinking in its conceptual process
• construct and technically prepare different conceptual designs of paper or paperboard
• preparation files for printing

АD130  Anatomy Drawing

The course objective is to acquire basic knowledge of the human anatomy, skeleton and muscle system/ By studying the skeleton as a foundation and the muscle system as the engine of the human body, students acquire a perpection of proportion (of certain partsm as well as the entire body), colume and manner in which the human body operates in movement or still. Students become precise in drawing human figure.

Students have acquired knowledge and skills in drawing human figure (serious approach and analysis) and a refined feeling for aesthetic value. By drawing skills, independently, with a model or without it, students present the perfection of the human figure in artistic ways. The acquired knowledge and skills are successfully applied in all types of artistic expression.

NT112 English 2

English 2 is an upper- intermediate English course – combination of general English and ESP. The course objective is to develop competences in the areas of grammar and vocabulary, as well as develop and practice the language skills of reading, listening, speaking, writing, translating and integration of all the skills.

Students are enabled to communicate in speaking in writing in English in real life situations, to comprehend texts adapted at intermediate level on topics from everyday life, as well as longer texts from newspapers and popular literature adapted at intermediate level, to take notes and write summaries of short texts, to write informal and formal letters to translate short professional texts from English to Serbian, as well as to combine various skills in everyday situations.

AD245 Tailoring & Sewing 1

The aim of this course is to introduce the basics of the theory of the construction of  women’s and men’s clothing cuts to the students, by using knowledge from anthropology and anatomical structure of the human body. The aim is that through  the theory and practice students learn about basic construction cuts of the most significant women’s and men’s clothing items and their modeling according to the requirements of fashion and purpose. The program is designed to teach students  the process of making clothes, in order to master skills in the field of modern technologies used in the transformation of the textile materials into apparel products.

Students will be able to independently and properly do measurig of the main body dimensions and based on that obtain support measures that are necessary for the construction of basic cuts. They will acquire knowledge of modeling and completing all the cutting parts which are essential for making the garment. Also they will be able to do a full preparation for cutting and sewing and sew the garment themselves  by using the given sketches of clothing (light and semi heavy textile).

AD214 Theory and practice of Costume design 2

The course objective is introduction to history of clothing and development of certain fashion styles as well as certain fashion designers of the twentieth century with lectures and tutorials. Introduction to basic concepts and social and cultural contexts and influence on development of clothing and its application in the everyday life of certain social classes. The syllabus allows prospect fashion designers to be able to design unique clothing through art and historical contents. Students learn the theory of the aesthetics and methods of producing clothing items through various historical eras and to reproduce them through artistic forms in order to work professionally.

Students are introduced to a wide temporal, ideal, social and cultural frame of the beginning of clothing items and fashion styles in the period of the twentieth century to the nineties. They need to acquire various principles of key forms of clothing items, as well as phenomena of civilizations and visual cultures, development of fashion styles and work of famous fashion designers which influenced the development of certain clothing items. Students acquire skills of art expression of presenting a costume based on historical and art sources and can realize them and apply the skill of restyling costumes by using adequate painting techniques, as well as to apply theoretical knowledge in their design solutions. Students know the characteristics of clothing items and their titles. Students can apply the knowledge and skills in their future artistic development of individual fashion design solutions.

AD204 Drawing and Styling Shapes

Introducing students to the foundations of human anatomy, understanding proportions in composition, art approaches to the human figure in history, development of knowledge in the area of drawing. Presenting human figure in drawing and styling shapes as an important art element in shaping graphic visual solution. Use of human figure or certain segments of the figure in graphic design – values, symbols, interpretations.

Students know the foundations of human anatomy, they have a developed individuality in art approach, they acquire space and proportion and apply knowledge in anatomy. They use art elements in creation of graphic-creative solution with an object of human figures as a dominant visual content and transmitter of a message.

AD250 Digital Photography

In today’s art theory and practice of visual arts, from the use of computers and digital technology in all areas, many theoretical and practical dilemmas on the method and degree of integration of digital technology into the traditional artistic heritage were made. The aim of the course “Digital Photography” is to consolidate and adapt the basic principles of photographic art traditions with modern technological possibilities of forming and processing of digital photographic image

Students are enabled to implement capture and image processing conceptually, aesthetically and technologically by using digital technology so that modern technology is a means for the realization of individual artistic expression.

NT216 English 3 for Fashion Industry

English 3 for the Fashion Industry  is an upper- intermediate ESP English course.  The course objective is to develop competences in the areas of grammar and professional vocabulary and its application in various language functions, as well as develop and practice the language skills of reading, listening, speaking, writing, translating and integration of all the skills. .

Students are enabled to communicate in speaking in writing in English in real life professional situations, to comprehend texts adapted at intermediate level on topics from everyday life, as well as longer texts from newspapers and popular literature adapted at upper intermediate level, to take notes and write summaries of short texts, to write informal and formal letters to translate short professional texts from English to Serbian, as well as to combine various skills in everyday situations.

AD234 Textile design 1

Textile 1 explore importants of the first textile fibres and textile materials. Students will gain knowledge of the raw material composition, types, method of production and application of textile materials. An important segment represent the textile finishing and intervention on them, as well as their practical use in fashion projects. In addition to getting acquainted with materials, the practical part of the course involves tasks related to the introduction to textile design, which starts from the basic principles, transposing shapes and structures to the formation of a composition with repetition that can be applied to textiles and later to fashion designing.

Students will acquire knowledge of textile materials and will be able to recognize them . Students will be familiar with the mode of production of material and intervention on textiles , which can be used in fashion designing . The students will gain knowledge about the basic principles of designing of textiles and will be capable to apply this knowledge in practical projects.

AD246 Tailoring & Sewing 2

Tailoring & Sewing 2 continues on the development of basic design, modeling, completing and heavy sewing men’s and women’s clothing, children’s clothing and designing and manufacturing fashion accessories. The program is designed to students to learn through the assignments about the fabrics and knitwear and their characteristics during transposition into form of clothing. Furthermore, the aim is to provide students with knowledge of standards and maintaining quality in the apparel industry and become familiar with modern programs that make it easier and faster making the design of clothing, cutting patterns, templates and grading templates.

Student will be able to do the complete construction preparation (basic construction, modeling, completion, cut plan), and sew the garment that belongs to heavy confection by a given sketch. Being able to recognize the characteristics of fabrics and knitwear and choose the correct transposition of the garment shape. Students will gain knowledge on standards, maintaining quality and modern programs that are used in the clothing industry.

AD241 Fashion design 1

Fashion Design 1 introduces students to the basics of fashion illustration and its application in various media as well as the concept of visual sales,making decisions and setting a professional portfolio of fashion designers but also in the context of the different types of fashion collections. The aim is to help students master the basic techniques of the fashion collections display and portfolio details and the basic elements of clothing and to fluently use them in their artistic design expression.

The student has mastered the basics of fashion illustration in the form of interpretation and application in the context of printed media, clothing items, fabrics understanding of behavior and interpretations of the same as the basic principles of setting the fashion collections in different areas of the fashion industry from the stage of meticulously analyzing fashion trends and setting them up in observation and search / items collage of inspiration to the linear drawing fashion figure types and categories of clothing. Student can apply knowledge and skills in further developing individual artistic fashion solutions, both in drawing and in the basic interpretation of three-dimensional forms in the ratio 1: 1.

AD206 Art Form

Art form is use of artistic techniques with the objective of understanding forms..

Students acquire knowledge about painting techniques, as well as skills which will be necessary for their tasks further in their studies (in illustration, drawing fashion figures…).

АD111  Ancient and Medieval Art

Students learn about the emergence, development and streams of art ranging from 500 BC to 1500 on the European geographical area. The works of art and visual culture are seen in the various stages of the formation in its ideological, social and cultural context. Special attention is paid to various forms of visual culture and visual identity that marked the ancient, Greek, Roman and Hellenic art and medieval culture as the Byzantine East and the countries of the Byzantine cultural circle and Western Europe, starting with the culture of the Carolingian and Romanesque art and architecture to late Gothic in Italy.

Students have insight in a wide time, ideological, social and cultural ancient Greek, Roman, Hellenic and Medieval art. This course provides students with skills to comprehend different principles and key phenomenon of ancient civilization and visual culture of Medieval period.

AD342 Fashion design 2

Fashion Design 2 introduces students to the basics of making decisions and setting a professional portfolio of fashion designer but also in the context of the different types of fashion collections . The aim of this course is to learn the basic principles of development of fashion collections and individual clothing fit within the mass production and the development of visual arts within the sphere of fashion illustration and visual media sells an inventive and creative way .Goal is to help students master the basic techniques in the view of fashion collections and portfolio details and the basic elements of clothing and to fluently use  them in their artistic design expression. Visual and professional competence will be increased by exposing students to different presentations of contemporary art and design, as well as those who were relevant throughout the history of fashion all in order to broaden the student knowledge in all aspects of the design process in fashion design. The student has mastered the basics of the concept of designing items in fashion collections that can cooperate with the mass production of all in the form of interpretation and application in the context of a variety of media, fashion industry or professional fashion portfolio, clothing items, fabrics understanding of behavior and interpretations of the same as the basic principles of the setting fashion collections in different spheres and phases of the phase of meticulously analyzing fashion trends and preferences to the same observation and search / items collage of inspiration to the linear drawing fashion figure types and digital technical drawing or a category of dress. Student can apply knowledge and skills in further developing individual artistic fashion solutions, both in drawing and in the basic interpretation of three-dimensional forms in the ratio 1: 1. Student is able to analyze visual content, creating visual materials and markets critical thinking in the field of fashion design.

AD235 Textile design 2

Course textile 2 introduces students to the way of designing projects with a specific purpose. Through practical tasks students develop their creativity in the field of textile design. The tasks related to the implementation of the patterns in certain textile materials such as weaved,  knited , as well as printed textiles, which can be applied in the fashion projects and industry. Colection of apparel fabrics and portfolio represent the basis for further development.

Students will be able to apply the design on various types of textile materials . They will be able to form a collection of fabrics designed with a specific purpose and demonstrate them through the portfolio. Students will be able to implement textile design in fashion projects.

AD260 Illustration

Enabling students to work individually on illustrations. Comparative analysis of historical events and technical conditions of illustrations. Introduction to techniques and material, basic composition and style rules, application of contents in adequate manner and adaptation to the audience. Use of illustration in all types and forms without limitation of printing form (graphics of books, brochures, posters, catalogues, magazines, bags, packages…)

Acquisition of various techniques in illustration.Comprehension and application of certain art elements with the purpose to fill the visual quality and influence a specific relation of the creator in the creation of illustrated form. Development of individuality in selection of techniques in preparing the illustration (traditional techniques and digital techniques).

AD327 Tailoring & Sewing 2

Designing and modeling of clothes introduces students to the basics of modeling of men’s, women’s and children’s clothing, which belong to the semi-heavy and heavy confection. An important aspect of the subject, in addition to the basic  clothing construction cuts, is modeling. The aim of the course is development of solution of given model by modeling cuts of the basic structure, which belong to the commercial mass production of confection.  Through the implementation of structural solutions of men’s, women’s and children’s daytime and nighttime clothing, students will acquire knowledge of modeling the clothes, including the creation of new forms, relocation of gussets, stitches, positioning and the creation of new details and modeling of asymmetric clothes, at a ratio of 1: 5. The aim of this course is that the student is able to independently realize the given sketches of models and models from their own collection, which includes basic design, modeling and completion of all cutting parts of the garment.

The student is able to independently prepare cuts of various models for men, women and children, Heavyweight and semi-heavy confection. Also, through the exercises the student is able to remodel cuts of clothing into new forms and new positioning details on existing cuts in a scale of 1: 5 and 1: 1. Student is qualified to recognize specific needs of the apparel designing and creating a basic design and modeling  on the basis of  model sketches, realizes the cut for the same or a sketch of the desired model.

AD343 Fashion design 3

Fashion Design 2 introduces students to the basics of making decisions and setting a professional portfolio of fashion designer but also in the context of the different types of fashion collections . The aim of this course is to learn the basic principles of development of fashion collections and individual clothing fit within the mass production and the development of visual arts within the sphere of fashion illustration and visual media sells an inventive and creative way .Goal is to help students master the basic techniques in the view of fashion collections and portfolio details and the basic elements of clothing and to fluently use  them in their artistic design expression. Visual and professional competence will be increased by exposing students to different presentations of contemporary art and design, as well as those who were relevant throughout the history of fashion all in order to broaden the student knowledge in all aspects of the design process in fashion design

The student has mastered the basics of the concept of designing items in fashion collections that can cooperate with the mass production of all in the form of interpretation and application in the context of a variety of media, fashion industry or professional fashion portfolio, clothing items, fabrics understanding of behavior and interpretations of the same as the basic principles of the setting fashion collections in different spheres and phases of the phase of meticulously analyzing fashion trends and preferences to the same observation and search / items collage of inspiration to the linear drawing fashion figure types and digital technical drawing or a category of dress. Student can apply knowledge and skills in further developing individual artistic fashion solutions, both in drawing and in the basic interpretation of three-dimensional forms in the ratio 1: 1. Student is able to analyze visual content, creating visual materials and markets critical thinking in the field of fashion design.

AD371 3D Fashion Design

3D fashion design teaches students how to digitally implement their fashion design in 3D. In addition, 3D fashion design lectures provide an understanding of the formation of the computer generated images.  This image generation process, as the product of computer graphics, allows the student a multidisciplinary understanding of contemporary digital images in fashion design.

Students will be able to design their own fashion  digitally in three dimensions. They will be able to allocate digital materials to their models and thus simulate the natural behavior of various fabrics. Students will learn to make photographs of their digital fashion models, as well as animations that show the model from all angles, realistically illuminated and shaded.

АD112 Early Modern Art

Students gain knowledge about the origin, development and streams of European art and visual culture of the new age, as well as the most important phenomena in the Serbian art of this period. Students are assigned, in accordance with the modern methodological view, to research the function and meaning of works of art within the conceptual, theoretical, social, religious, and political context. Within the series of lectures, students learn about the cultural and historical framework in which various phenomena and artistic trends of European culture of Early Modern Age occur.

Students acquire basic knowledge about the function of visual culture of the Modern Age, in the Renaissance, Baroque, Rococo, Realism, Romanticism and Symbolism. They comprehend different artistic languages and practices of design in the framework of the 15th -19th Culture.

AD427 Clothes design and modeling 2

Clothes design and modeling 2 is linked to the Clothes design and modeling 1, and it focuses on specific modeling and asymmetrical modeling of men’s and women’s clothing that fall within the semi-heavy and heavy confection. Besides of modeling of the patterns of clothing, an important aspect of the course is modeling and remodeling specific parts of the garment (such as pockets, collars, sleeves, trouser legs) independently of the garment itself. The aim of the course is development of solution of given model of clothing or cutting pattern. In addition to acquiring skills of modeling in scale 1: 5, the course aims the acquisition of skills of creating modeled cuts in the ratio 1: 1 and their implementation at a given drawing model. Also, through the realization of specific tasks, students will learn about the different types of materials and their characteristics during the transposition in particular forms. Through lectures and exercises, students are trained to implement their own set of model drawings and their unique models.

The student is able to independently prepare cuts of various models or aspecific cutting patterns of men’s, women’s and children’s clothing,  daytime or evening garment, heavyweight and semi-heavy confection. Also, through the exercises the student is able to remodel cuts of clothing into new forms and new positioning details on existing cuts in a scale of 1: 5 and 1: 1, as well as their realization in different types of fabric. Student is qualified to recognize specific needs of the apparel designing and creating a basic design and modeling  on the basis of  model drawings, realizes the cut for the same or a sketch of the desired model.

AD351 Fashion Techniques

Fashion techniques introduce students to foundations of preparation of fashion editorials, as well as methods of application photography and fashion styling in styled fashion solutions in printed and similar media. This course directs students towards comprehension of elements and concepts of visual materials and techniques used in fashion styling and photography, Students are enabled to perceive, analyze and apply conceptual foundtion and visual fashion elements of styling and techniques in a whole which communicates as a separate area of the fashion industry. The course objective is for students to acquire advanced techniques in presenting a fashion collection and portfolio of a designer and within collections and to use them fluently in their art-designer expression.  Visual and professional literacy will be increased with exposure of students to various presentations of modern art and design, as well as those who were relevant in the history of clothing with the aim to expand the knowledge of students in all aspects of the fashion industry in relation to media.

Students have acquired basic techniques of setting authors’ fashion collection in visual sense, styling, fashion cover pages and editorials and can work with various printed media. Students can apply the acquired knowledge in artistic development of individual fashion solutions in terms of editorials, as well as different stage solutions, TV and film. Students can analyze visual content, create visual material and place critical opinion in fashion style. Students can use the newly acquired knowledge in their education in fashion design, as well as other areas of art and design.

AD345 Fashion design 4

Course has objective to develop creative thinking, cultivating the visual perception of the real possibilities of deepening and making visional solutions of clothing form in the artistic domain, but also in the field of natural forms and forms that can be used on a daily basis. The aim is to help students master advanced techniques in the view of fashion collections and portfolio details and the basic elements of clothing and to fluently use to them in their artistic design expression. Student will do this by working on a variety of design tasks and exercises. Visual and professional competence will be increased by exposing students to different presentations of contemporary art and design, as well as those who were relevant throughout the history of clothing in order to broaden the student knowledge in advanced aspects of the design process in fashion design

The student has mastered the basics of the concept of designing items in fashion collections that can cooperate with the mass production of all in the form of interpretation and application in the context of a variety of media, fashion industry or professional fashion portfolio, clothing items, fabrics understanding of behavior and interpretations of the same as the basic principles of the setting fashion collections in different spheres and phases of the phase of meticulously analyzing fashion trends and preferences to the same observation and search / items collage of inspiration to the linear drawing fashion figure types and digital technical drawing or a category of dress. Student can apply knowledge and skills in further developing individual artistic fashion solutions, both in drawing and in the basic interpretation of three-dimensional forms in the ratio 1: 1. Student is able to analyze visual content, creating visual materials and markets critical thinking in the field of fashion design.

АD201 Modern and  Contemporary Art

In the frame of the course Modern and Contemporary Art, students acquire knowledge about the origins and flow of modern painting and sculpture. The aim is to introduce them to the history of modern and contemporary visual culture and master the necessary methodological prerequisites for understanding its concepts. This course provide guidelines about how to understand and appreciate Modern Art better and how to discover continuity between the art of earlier periods and our own.

Students are trained to comprehend the concepts, conceptual framework, as well as different languages of images of modern and contemporary art. Students gain basic theoretical knowledge about the function of the visual culture of modern and contemporary art, but also the application of different artistic languages and practices of graphic design within the framework of modern society.

АD108 History of Design

During the course of history of design, students acquire knowledge about the basic functions and the forms of visual communication from the earliest, original form to the main objectives and representatives of graphic design of the postmodern era. The aim is to introduce the basic concepts and starting points in the history of graphic design from the earliest forms of visual communication, such as pictograms, hieroglyphics, calligraphy, and medieval illuminations, through the invention of printing, various forms of typography to photography, post-modern design and contemporary design studios..

Students are trained to comprehend how a network of ideas can inform the meanings of artworks and locate them in critical narratives and significant histories. During the course the students develop knowledge of different conceptual frameworks, visual form, the starting point and direction of graphic design. The curriculum of this course forms a basic theoretical educational platform for future designers.

AD405 Fashion Illustration

Enabling students for independent work on fashion illustration. Comparative review of historical circumstances and technical conditions of fashion illustration. Introducing techniques and materials, basic composition and style rules, application of topics from the area of fashion adequately according to the purpose and audience with which it communicates and transmits the message. Use of illustration all types of needs of the fashion industry and needs of fashion presentations as well as forms without limited objects of printed forms (brochures, posters, catalogues, packages, bags…)

Acquisition of various techniques in illustration.

Review and application of certain art elements with the purpose of fulfilling the visual quality and encouragement of a specific relation of the designer in creating illustration form related to fashion subjects and objects. Development of individuality in the selection of techniques when illustrating (traditional techniques and digital techniques). Use of various types of fashion illustration, comprehension of the application and type as well as methods of their presentation in fashion collections, campaigns or independent art solutions.

AD385 Portfolio

In preparation for job interviews, graphic designing for print and a digital portfolio is completed in this course. Working individually with the teacher, each student will select representative areas for discussion and improved materials. The emphasis will be on presenting unique styles and demonstrations of conceptual abilities and technical skills to meet the demands of undergraduate studies in the graphic design program. The aim of these lectures is to enable students to work on the market in the context of all the norms and requirements that are directed to him, whether from clients or themselves in market value.

The outcome of this course is the ability to present one’s work in the field of expertise, the students work during the 4 years of primary studies, preparing it to be published and presented to clients and the public. Competency of the student to know how to recognize and extract the most successful work that they have to present to the client, meaning it meets the requirements of the market and todays trends. Students are taught skills from designing the portfolio,  the aesthetic appearance,  to presenting their concepts and ideas, and how to most successfuly present their work to the public.

AD321 Publication Design

Developing creative and technical skills to create, organize and plan artistic values in graphic design publications. Defining the different approaches in the design of network systems on the layout pages for different types of publications. Developing skills to create a network system for certain publications (catalog, brochures and menus). Definition and analysis of typeface design and form of publications. Research design and spatial organization of visual content on the pages of publications. Encouraging skills for independent creative and technical solution for different types of publications. Defining the paper size and publications. Defining different printing and finishing processes in the production of publications. Defining visual communication design publications for different audiences. Designing, creating and composing visual content on the pages of publications for specific audiences. Development of technical skills from preparing files for printing and production of publications. Analysis and creation of innovative forms of publications (calendar, agenda and leaflet).

Student acquires knowledge and skills to independently create, coordinate and implement graphic design elements for different types of publications. Studenst can:

• design and construct a network system on the sides of publications for spatial planning of visual content
• determine format and form of publications
• conceive, create and implement the visual content for a specific publication
• selects the appropriate typeface and typographic forms created for a specific publication
• creative, visually and technically solved cover and interior certain publications
• conceive, create and carry out innovative forms of publications
• solve the problem of visual communications needs for specific audiences
• conceive, plan and carry out the design process publications from sketch to final solutions
• prepare files for printing and production of publications
• construct a model of technical publications and digital model

AD211 Graphic Design 1

Developing creative and technical skills in creating different visual messages to specific audiences. Developing creative thinking in the creation of visual communications solutions. Researching options and selection of visual elements and their usage in relation to a given theme and message that should be sent to specific audiences. Analysis of the ways of visual composition of elements and selection of certain art-graphic elements and principles of composition in relation to the exact preset themes. Developing critical thinking in relation to the rules and policy violations in graphic design and giving ideas for solving certain graphical problems. Developing creativity and personal visual handwriting graphics solutions for specific audience in relation to a given issue. Analysis of graphics solutions from different fields and researching media through which a visual message is sent. Researching and resolving problems of crossing the two-dimensional forms in three-dimensional form.

Students acquire knowledge and skills to independently create and implement graphic design elements, they are educated about visual elements and principles of composition that is applied in relation to a specific purpose. Students will learn to:

• create and implement all the elements of graphic design (dot, line, form, valor, color, texture, space)
• creatively, visually and technically solve specific problems using the principles of composition (balance, harmony, contrast, rhythm and proportions)
• self-create, apply and coordinate graphic design elements in visual representations that can be applied to a variety of graphics solutions
• identify, analyze and express creative thinking in its conceptual process
• construct and technical preparation of the different conceptual designs of paper or paperboard

preparation files for printing

AD240 Visual identity

The aim of the course is to acquire knowledge about the basics of conceptual and graphic design widely covered by the corporate identity. The program of this course includes an overview of the most important segments of visual identity and the manner of its placement in the media. The student is gradually introduced in the field of visual identity starting from the design trademark, to the creation of promotional material for the presentation of company on the market.

Acquired competencies in the design and implementation of graphic, visual identity of a company or event. Through logo design students develop the capacity for abstract thinking, verbal visual representation of the content and forms of stylization. They acquire knowledge for its own graphic design. Securities and promotional materials by applying and combining typographic elements (letter text, photo-photo-illustration, line). In addition to developing creative thinking, the ability of individual and the development of cooperation in activities and projects within a team. Realization of graphic solutions using appropriate design software such as Adobe Illustrator, Adobe Photoshop, InDesign. The student is trained to design and prepare graphic design project tasks that the market sets to a graphic designer in marketing and promoting a specific product or company.

AD125 Typography

The aim of the course is to acquire knowledge about the basics of typographic design both on traditional graphic forms such as printing surfaces and digital interactive media. The student is trained by using appropriate computer software, to design typographic solutions and to apply the acquired knowledge in the fields of graphic design (advertisement, poster, page layout and photography, visual identity, web design …).

The student is trained by using appropriate computer software, to design typographic solutions and to apply the acquired knowledge in the fields of graphic design (advertisement, poster, page layout and photography, visual identity, web design …). Acquisition of knowledge for choosing proper fonts in relation to a given topic or area, while developing a critical attitude towards fonts. In addition to gaining knowledge about the basic typographic rules for stacking the text, the student develops the ability to design innovative typographic approach on various reserved areas of graphic design. Some tasks provide opportunities for realization in a number of ways: in the form of static or printed graphic images or as moving – animated pictures. All student assignments implement the use of appropriate design software such as Adobe Illustrator and Adobe Photoshop.