DAS – NEW MEDIA DESIGN

ECTS: 10
The course objective is theoretical and practical research in the field of integrating various media approaches when creating and constructing interdisciplinary artistic projects. Interdisciplinary approach means a combination of traditional arts (painting, sculpting, architecture, dance, film, literature, theater…) with new tendencies in the areas of digital arts (computer animation and post-production, interactive art, internet communications, video games…).
Syllabus:
Theory: research in various areas of artistic creation and consideration of possibilities of their integration in a single unit. At the beginning of the semester, each student has the possibility to select two areas of creativity, based on their interests and previous experience. Within the theoretical part, students prepare research papers and write an essay on the selected topic of creativity in which they investigate the possibility of their possible integration.
The tutorials deal with creating the concept of a specific art project based on the theoretical research of the selected areas of creativity. Students, with support from the lecturer, create an artistic project with a combination of at least two media approaches, one of which is a traditional art discipline, and the other is from the area of digital art. The objective is to create an interdisciplinary art work where the qualities of various artistic disciplines are logically and reasonably connected in a compact, logical artistic unit.

ECTS: 10
The course objective is to introduce candidates to modern and up-coming technologies, i.e, to start up a dialogue between current artistic participation of students and directions where it could go, in what ways and under which conditions, by mapping available technological and performative possibilities in the area of new media.
Syllabus:
• Mapping key areas in new media art from the onset of internet
• Analysis of artistic directions as replies to the inflow of technologies in visual art
• The way technologies change the personal esthetics of authors – deconstruction of works of leading artists in new media today
• Analysis of creative activities of candidates and considering how the current esthetics could be upgraded
• Creation and production of an art work in the area of new media, art and technologies

ECTS: 10
Comprehending the relationship between art and computer technologies as dynamic units which interact more and more. Introduction to the possibilities of creating a virtual reality (virtual and expanded) and the role of art in their design. Analysis of technological basis for creating typical system of virtual reality.
Syllabus:
• Defining the system of virtual reality
• Systems for generation feelings in senses
• Methods of interaction with objects of virtual reality
• Techniques of creating effective interaction
• Planning, development and implementation of a system of virtual reality
• Evaluation of the success of the system of virtual reality

ECTS: 10
The course objective is to introduce a methodological approach to project development in the intersection of art and technologies, from the initial creative concept to executive production. Setting realistic and feasible production frames with the objective of realization of a creative concept, as well as adequate selection of mechanisms and technologies are key tasks for each artist who wants to beatify the implementation of a thread of innovations and available technological modules in their project with the aim to realize the initial idea to the highest production level.
Syllabus
•Defining the concept of art project
•Defining the unknown in the concept
•Mapping technological possibilities and determining esthetic criteria for production steps
•Mono-authorship vs co-authorship– external cooperation and limits
•Feasibility study of the creative project
•Financing the project

ECTS: 10
The course objective is to inform candidates of the modalities of use of advanced technologies in video production and animated content in art and design in new media, as well as enable them to work individually in development and experimentation in that field. Emphasis is placed on mechanisms of enriched the personal poetics and esthetics of candidates with the use of video in continued or interactive narrative form, as well as the principle of animation in two-dimensional environments and virtual reality.
Syllabus:
• Use of animation in new media
• Hybrid forms of media today and the role of video production in them
• Independant animation today (authors and art cooperation)
• Interactive video
• Video intervention in space

ECTS: 10
The course objective is to inform candidates that the internet is not only virtual mimesis of existing media and digital transcription of data from real environments, but internet media which enables new concepts of creativity which destabilize traditional setting of authors, audiences, creativity, form and originality.
Syllabus
• New web technologies
• Techniques of creative effective web interaction
• User oriented design
• Netart and web experiments i
• Multimediality in Online projects
• Online art games
• Digital performance
• Implementation of web systems in art interactive installations
• Implementation of web systems in music in dance performance
Exam project:
To create a communicative web project by using existing social media and creating an individual hyper-textual web presentation. The requirement for the project is that it cannot be realized without an internet connection. In addition, students submit textual explanation of the concept with theoretical background and references to similar projects (3-5 pages)

ECTS: 10
Identification of growing demands in the area of modern art creating which create new uncovered spaces, as well as dictate new, revolutionary technological imperatives. Creating new visual codes of understanding in multimedia art, with and without conventional and allusive signs, with tendencies in group works towards the exam project. Each theoretical thinking in the process of creating in the electronic, digital, interactive, virtual, visible and invisible areas can be the foundation of this course.
Syllabus:
Symbiosis of understanding various professions of ideas, available skills, literary and dramatic supremacy. Freedom of choice is a philosophy of individualism, the principle of cooperation should provide each individual with well-being. Creativity, skills, knowledge and ability with the aim to develop modern art and culture. Connection of visual, artistic and performative arts in a single unit, science, technologies and engineering, information technologies with dramaturgy and psychology, or the latest achievements in the area of new media and design.
History and Theory of Art
ECTS: 10
The course objective is to introduce students to modern theoretical and methodological concepts of art history. Understanding and use of interpretative methods in their work – scientific part and study text in the area of history and theory of art.
Syllabus:
Students are introduced to the most present and most up-to-date methodological interpretations of theory and art history. Leading theoretical concepts which deal with the relation of history and art theory in cult, sacral, cultural, public, state, national and political context. Study, improvement and understanding of various theoretical aspects and numerous functions of art history in American, European and Serbian environments. Emphasis is placed on forms and function of New Art History and its gender and political discourse.

ECTS: 10
By working on historical examples, students are enabled to recognize and apply theoretical knowledge on modern art. During the semester, students are introduced to characteristic conceptual-theoretical methods which assist them to develop critical thinking and present arguments for their opinion through historical examples. Conceptual and theoretical issues related to movement, interpretation and consumption of art are analyzed, primarily through, although not exclusively, the western tradition.
Syllabus:
Topics: what is esthetics and who is relevant to make that call? Is “good“ art “beautiful“? Why are we interested in original and authentic in art? Is there objectivity in art? Does art imitate life, of life imitates art? How do new technologies influence knowledge and experience of art?
Practical work: individual work and critics with each student. Consultations and presentations.

ECTS: 10
Developing theoretical – critical thinking, or practical engagement in the area of new media (television, radio, video, film, photography), as well as teach candidates for theoretical argumentation in their field of work in the new media (internet, interactive, multimedia, intermedia and digital culture etc).
The course theory of media deals with general and specific theories of media (electronic, printed and new media), or the interpretative-critical relation of candidates in this field. Topics dealt with are: problem insight into modern theory of media: precession of simulacrum and virtualization of reality: cultural and creative industries: issues of schemata in conscience, Society of spectacle and media based capitalism, cyber space and cyber time, media, branding and utopian worldviews, symbols and forms in media and their influence of the audiences, virtual communities, culture of dialogue and interactive communication, critics and power of media, media existence, post-individualism and imagination, convergence of media, multi -, meta – and intermediality.

ECTS: 10
Understanding the relationship between marketing and art as units which interact more and more. Comprehension of the influence of the marketing phenomena in art as well as specific art forms. Analysis of the corpus of marketing activities used in promoting and exploiting art.
Syllabus
• Defining marketing and business activities
• Relationship between marketing and art
• The role of marketing in art and its application
• Models of marketing in art and forms
• Planning and implementing marketing in art
• evaluation of the success of marketing in art